Whether this is your first year or year nine participating in Museum Store Sunday (particularly if you haven’t registered yet!), we hope you join us for this instructional webinar. 

We will discuss what is new for 2025, a call to action to shop locally, and a plan for this year’s national PR campaign. Learn how to increase awareness of your store and drive traffic and sales with marketing, special events, and promotions on Museum Store Sunday. 

Join Co-Chairs Stuart Hata, Director of Retail Operations, Fine Arts Museums of San Francisco, Susan Tudor, Director of Retail & Visitor Experience, Cummer Museum of Art & Gardens, and Jonathan Ochart, Founder of The Postcard Agency as they take you through the ways you can get your Museum Store Sunday event out to the public! These best practices are tried and true!

Moderated by Elizabeth Price, Executive Director, MSA

Tuesday, September 23, 2025
12:30 pm – 1:30 pm EST
This webinar is for all members!

REGISTER HERE FOR YOUR ZOOM LINK

The statements and opinions expressed by panelists, hosts, attendees, or other participants of this event are their own and do not necessarily reflect the opinions of, nor are endorsed by, the American Alliance of Museums.