Hear from three teams whose marketing strategies went viral. You know them for their charismatic T Rex, curious penguins and immersive online rollercoasters – go behind the story of three attractions that have shot to even higher fame by finding innovative ways to engage visitors during COVID-19 closure.

Andrea Rodgers – Vice President, Public Relations and External Affairs, Shedd Aquarium
Katharine Uhrich – Social Media Manager, Field Museum
Grace Peacock – Director of Communications, Canada’s Wonderland

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The statements and opinions expressed by panelists, hosts, attendees, or other participants of this event are their own and do not necessarily reflect the opinions of, nor are endorsed by, the American Alliance of Museums.