Presenter: Casey Phillips, Communications Specialist, Tennessee Aquarium

From SUE the T. rex to Fiona the Hippo, more and more cultural organizations are personifying their top attractions via social media and going viral in the process. Now with COVID-19 closures in effect, organizations are leveraging these personalities to build a larger following and engage their audience virtually. We’re sitting down with Casey Phillips, the brains and personality behind Miguel Wattson, the Tennessee Aquarium’s electric eel whose tweets – and 40.4K followers! – are triggered by his own jolts of electricity.

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The statements and opinions expressed by panelists, hosts, attendees, or other participants of this event are their own and do not necessarily reflect the opinions of, nor are endorsed by, the American Alliance of Museums.