1:00-1:05 p.m.

Welcome

1:05-1:35 p.m.

WORLD RETINA

Bring a ChatGPT-Like Experience to Your Museum

Join us to discover how you can give every visitor their own ChatGPT-like experience with your branded Guida. Beyond assisting visitors with exhibits, collections, and activities, Guida lets them chat naturally about everything your museum has to offer—from tickets, opening hours, and directions to services and what to explore next. Guida responsibly brings your museum into the AI era, modernizing the visitor experience while preserving your institution’s authentic narrative and control.

1:40-2:10 p.m.

URBAN INSIGHT

Beyond the 3D Model: Turning Digital Objects Into Guided Stories

Museums are increasingly creating 3D models of objects, artifacts, architecture, and historic spaces, but the visitor experience often stops at rotate, zoom, and explore.

Urban Insight’s 3D Story Builder turns a 3D model into a guided digital experience. Working with curators, collections teams, and archivists, we can identify meaningful viewpoints, add interpretive hotspots, connect supporting media, and create a narrative that helps visitors understand what they are seeing and why it matters.

In this live demonstration, we’ll show how the Story Builder transforms a 3D model into an interactive three-scene experience using open-source web technology. We’ll also show how the finished experience can be integrated into an institution’s existing website or CMS, rather than requiring a separate platform. Museums can use existing 3D assets or work with a 3D design partner to create new objects or environments specifically for digital storytelling.

2:15-2:45 p.m.

LUCI

Edges, Borders, & Frames: Museum Content in a TikTok World

An endless feed with no edges, social media is the most seamless medium ever built. Museums operate with radically different constraints. Memory science explains why they are so different: our brains are quick to forget information stored on devices, but they remember much better what we personally experience. Matthew McNerney, CCO of Luci and Sierra LaDuke of Send It Story discuss Luci’s toolkit to map the three jobs technology can do for a museum, including a practical test for any institution to test their website, interactives, and gallery.

2:50-3:20 p.m.

FIELD THEORY

Guest-Centered Digital Strategy for Museums

Visitors come and go. Guests come back. Field Theory helps museums make digital work for guests and for staff. Join us for a practical look at guest-centered digital strategy: choosing the right platforms, designing sites and experiences that feel human, and connecting it all so it works as one. Recent work, and where we’re headed.