Committee on Audience Research and Evaluation (CARE)
The Committee on Audience Research and Evaluation (CARE) provides a forum for museum professionals who believe that understanding the visitor is an essential part of museum planning and operation. CARE disseminates information about systematic research and evaluation pertaining to museum audiences.
CARE is working to become a resource for the broader AAM community, using our expert Professional Network members as trainers, mentors, and advocates for integrating evaluation and research into museum practices.
CARE offers ‘Getting Started 101’ workshops at AAM’s annual meeting and as webinars throughout the year. Look for more opportunities to participate in CARE education sessions coming soon.
If you have questions about audience research and evaluation, or want to become involved in CARE, please contact us at our email address: CARE@aam-us.org.
CARE-apy: How to Measure Museum Social Impact: From Participant Recruitment to Retention
As the national Measurement of Museum Social Impact (MOMSI) study comes to a close, come learn how study sites navigated visitor participation in the project. Hear from three different …
How to Retain Participants in Visitor Research Studies
Research and evaluation projects allow museums to engage their communities, visitors, and non-visitors in various ways, but without anyone to participate in them, we are left with only our …
CARE-apy: On the Road to Welcome: Starting your accessibility journey
The concepts of accessibility and inclusion are not new. There is not, however, a straightforward blueprint for doing this work in a clear-cut and approachable way, meaning many museum …
CARE-apy: Analyzing Data for Action
You’ve figured out your evaluation questions and methods and collected your data, but now what? Join us for a CARE-apy discussion about what happens after your evaluation data have been …
Upcoming Events
Testimonials about Committee on Audience Research and Evaluation (CARE)
Contact Committee on Audience Research and Evaluation (CARE) for more informationEvaluating the experiences of visitors effectively is so crucial and important to the long-term success of a visitor-centered museum. Join fellow evaluators to learn about the latest in evaluation for museums
Related Stories
CARE-apy: Discussing Data Collection Methods
Watch this recorded CARE-apy session where we explore numerous evaluation methods that you can use to understand a variety of things, including: Information that will help you make …
CARE-apy: Crafting Evaluation Questions
Every day we ask a multitude of questions in our personal and professional lives, from the simple to the complex. What time is it? How are you feeling today? One would think creating …
Rethinking Experience Design for a New Reality
This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. Presented by: The AAM Professional Networks – Committee on Audience research & Evaluation and …
The Future of Museum Evaluation after COVID‐19
This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. How will the COVID‐19 pandemic impact the ways we conduct research and evaluation? Join evaluators in …