Committee on Audience Research and Evaluation (CARE)

AAM Professional Networks

Leadership of Sheila Brommel

A picture of Sarah Cohn leaning against a desk and smiling at the camera.
Sarah Cohn - Chair, CARE
  • Principal
  • Aurora Consulting, Minneapolis, MN
A photo of Sheila Brommel
Sheila Brommel - Secretary, CARE
  • Evaluation Manager
  • Minnesota Historical Society, Saint Paul, MN
View All Leadership of Sheila Brommel

Committee on Audience Research and Evaluation (CARE)

The Committee on Audience Research and Evaluation (CARE) provides a forum for museum professionals who believe that understanding the visitor is an essential part of museum planning and operation. CARE disseminates information about systematic research and evaluation pertaining to museum audiences.

CARE is working to become a resource for the broader AAM community, using our expert Professional Network members as trainers, mentors, and advocates for integrating evaluation and research into museum practices.

CARE offers ‘Getting Started 101’ workshops at AAM’s annual meeting and as webinars throughout the year. Look for more opportunities to participate in CARE education sessions coming soon.

 

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Benchmarking Inclusivity

As the Alliance’s designated futurist, I’m often asked by journalists to comment on how this or that museum practice has changed over time. I’m often embarrassed (and frustrated) to admit I …
A picture of Sarah Cohn leaning against a desk and smiling at the camera.