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Committee on Audience Research and Evaluation (CARE)

The Committee on Audience Research and Evaluation (CARE) provides a forum for museum professionals who believe that understanding the visitor is an essential part of museum planning and operation. CARE disseminates information about systematic research and evaluation pertaining to museum audiences.

CARE is working to become a resource for the broader AAM community, using our expert Professional Network members as trainers, mentors, and advocates for integrating evaluation and research into museum practices.

CARE offers ‘Getting Started 101’ workshops at AAM’s annual meeting and as webinars throughout the year. Look for more opportunities to participate in CARE education sessions coming soon.

If you have questions about audience research and evaluation, or want to become involved in CARE, please contact us at our email address: CARE@aam-us.org.

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Essential Evaluators: Snapshot | Data Collection

Essential Evaluators seeks to gather evaluators in a common space to dialogue, reflect, and support each other in a world upended by COVID-19 and the Black Lives Matter protest movement. …

Essential Evaluators: The Silver Lining

Essential Evaluators seeks to gather evaluators in a common space to dialogue, reflect, and support each other in a world upended by COVID-19 and the Black Lives Matter protest movement. …

Essential Evaluators: In the Fog of War

Essential Evaluators seeks to gather evaluators in a common space to dialogue, reflect, and support each other in a world upended by COVID-19 and the Black Lives Matter protest movement. …

Essential Evaluators: A Brave New Dance

Essential Evaluators seeks to gather evaluators in a common space to dialogue, reflect, and support each other in a world upended by COVID-19 and the Black Lives Matter protest movement. …
A picture of Sarah Cohn leaning against a desk and smiling at the camera.

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