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Committee on Audience Research and Evaluation (CARE)

The Committee on Audience Research and Evaluation (CARE) provides a forum for museum professionals who believe that understanding the visitor is an essential part of museum planning and operation. CARE disseminates information about systematic research and evaluation pertaining to museum audiences.

CARE is working to become a resource for the broader AAM community, using our expert Professional Network members as trainers, mentors, and advocates for integrating evaluation and research into museum practices.

CARE offers ‘Getting Started 101’ workshops at AAM’s annual meeting and as webinars throughout the year. Look for more opportunities to participate in CARE education sessions coming soon.

If you have questions about audience research and evaluation, or want to become involved in CARE, please contact us at our email address: CARE@aam-us.org.

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A Deeper Model of Community Co-Creation

Museums often talk about reaching out to communities, or co-creating with community members, for an exhibition or project. But often in these cases, the formula is lopsided in favor the …

CAREapy: Research With, Not On: Engaging in Authentic Collaboration with Communities

In 2020, the Coronavirus pandemic, the murder of George Floyd, and the subsequent national and worldwide protests, along with too many other events to list, drew attention to systemic …

Virtual Programs for Children—What Do Parents Want Now?

After of year of chaos, anguish, and reflection, the world is entering a new phase—perhaps “post-pandemic,” maybe the “new normal”—it will take a while to settle on the right label. Last …

Social Media Benchmarking: Evaluation Projects in Action at the Cleveland Museum of Art

Watch this recorded webinar in which the Cleveland Museum of Art shares how they undertook a dedicated exploration into new metrics for social media benchmarking upon the museum’s temporary …
A picture of Sarah Cohn leaning against a desk and smiling at the camera.

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