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Mission Statement

Purpose

Museums are expected to have a formally stated and approved mission that states what the museum does, for whom, and why. A museum’s mission statement is the primary benchmark against which to evaluate the museum’s performance. It defines the museum’s unique identity and purpose, and provides a distinct focus for the institution. A mission statement articulates the museum’s understanding of its role and responsibility to the public and its collections, and reflects the environment in which it exists.

A Mission Statement is a Core Document and supports the Mission and Planning Core Standards.

Required Elements:

  • Asserts the museum’s public service role
  • States why the museum exists and who benefits as a result of its efforts
  • Bears date approved by the governing authority

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