Online Programs: Financial Sustainability

Building Audience Engagement and Public Awareness through Crowdfunding

In May 2013, the Smithsonian Freer and Sackler Galleries embarked on the Smithsonian’s first major crowdfunding campaign, raising more than $170,000 for the exhibition Yoga: The Art of Transformation. Its success depended on much more than fundraising tactics, and involved marketing, branding, messaging across multiple platforms, planting word-of-mouth promotion, and special events. The team behind the campaign discuss what worked and what other organizations can learn from the experience.

Fundraising in Challenging Economic Times

(Part of Straight Talk: Museums Rising to the Financial Challenge series)

Seasoned fundraising professionals discuss practical ways to raise money: membership, annual gifts, major and endowment gifts, and capital campaigns. Topics include “value messaging,” keeping your board and fundraising volunteers motivated, offering pledges with flexible payment plans and finding hidden opportunities for new gifts.

Increasing Your Museum’s Contributed Income

Knowing how to turn basic members into major- and even mega-gift donors is key to providing your museum with the resources to implement their missions. This program explores how specifically to work with people to encourage larger gifts, more support and more power for your museum.

New Structures and Strategies for Board Engagement and Fundraising

In this webinar, presenters offer new structures and strategies to organize the relationship-building and fundraising work of the board, highlighting specific approaches and case studies from a variety of institutions, discussing how these approaches allow museums to apply the strategies in the development process to models that engage the full board and yield results—and raise money.

Retrenchment, Reinvention, Realignment

(Part of Straight Talk: Museums Rising to the Financial Challenge series)

Senior level colleagues explore how institutions can best respond to the economic tsunami by making and communicating effective decisions across the organization, building or reinforcing collaborations and partnerships, managing change, and refocusing on mission, vision and institutional goals.

Road to Results: 9 Steps for Identifying, Researching & Building Audiences Part 1: Knowing the Audience

Part 1: Knowing the Audience

This webinar explores four of the nine effective practices for audience building detailed in The Wallace Foundation report, Road to Results: Effective Practices for Building Arts Audiences (Recognizing the Need, Identifying the Target Audience that Fits, Identifying and Removing Barriers, Taking Out the Guesswork). Case studies explore the successes, challenges and lessons learned from using audience research to build audiences.

Road to Results: 9 Steps for Identifying, Researching & Building Audiences Part 2: Aligning the Organization

Part 2: Aligning the Organization

This webinar explores three of the nine effective practices for audience building detailed in The Wallace Foundation report, Road to Results: Effective Practices for Building Arts Audiences  (Thinking through the Relationship, Aligning Strategy, Preparing for Success). Case studies explore the successes, challenges and lessons learned from aligning the entire organization around audience building strategies.

Road to Results: 9 Steps for Identifying, Researching & Building Audiences Part 3: Engaging the Audience

Part 3: Engaging the Audience

This webinar explores three of the nine effective practices for audience building detailed in The Wallace Foundation report, Road to Results: Effective Practices for Building Arts Audiences (Providing Multiple Ways In, Building in Learning, Measuring Success and Impact). Case studies explore the successes, challenges and lessons learned from program planning and marketing to reach target audiences.

Tax Form 990: Drilldown

A non-profit tax specialist, a museum CFO and a museum director provide the detailed 990 information you need to tackle expanded reporting requirements and to favorably position your institution with donors and charity watchdog groups.

Tax Form 990: Why You Should Care!

The Internal Revenue Service (IRS) Tax Form 990 has significant implications for museum financial reporting, record-keeping and organizational policies. Legal counsel from the Smithsonian Institution, a senior analyst from the IRS and a non-profit tax adviser provide important information to help you to get a better grip on what the Tax Form 990 means to your institution, to your staff, how to implement it and how to make it work for you.

AAM Member-Only Content

AAM Members get exclusive access to premium digital content including:

  • Featured articles from Museum Magazine
  • Access to more than 1,500 resource listings from the Resource Center
  • Tools, reports, and templates for equipping your work in museums
Log In

We're Sorry

Your current membership level does not allow you to access this content.

Upgrade Your Membership