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Digital Content & Programming

The Alliance has compiled this set of resources on digital content & programming from amongst its own offerings as well as those throughout the nonprofit and museum sector.

Alliance Resources

Bridging Isolation: The Anchorage Museum’s Virtual Movement Workshops for Older Adults during COVID-19

Molissa Udevitz, an educator at the Anchorage Museum, shares their program on engaging older adults in virtual movement workshops in this Alliance blog post.

Earning Income from Education Programs during COVID-19

In this Alliance blog post Daryl Jorgenson and Kate Jackson offer options for earning income from online education programs during the pandemic.

Group Effort

This Museum magazine article looks at creating a climate for collaborative learning, sharing “5 ‘C’s” of how people and organizations relate to each other: competition, consultation/connection, cooperation, coordination, and collaboration. The article provides some factors for collaboration, including education purpose, open and frequent communication, and flexibility. It also includes some tools for implementing a collaborative environment. This is an excerpt from All Together Now: Museums and Online Collaborative Learning.

How Museums Can Generate Revenue Through Digital Content and Virtual Experiences

This post from Brendan Ciecko on the Alliance blog shares examples of how museums are adapting digital content to be revenue-generating.

The Keys to Sustainable Online Programming? Partnerships and Professional Development

This Alliance blog post by Megan Ennes discusses how partnerships can help museums better engage with audiences online.

Museums Unfixed in Place and Time

This Museum magazine article explores the power of online learning environments. This is an excerpt from AAM publication, Unbound By Place or Time: Museums & Online Learning.


This issue of TrendsWatch, the Center for the Future of Museum’s annual forecasting report, focuses on issues museums must attend to right now, to minimize harm to their communities and ensure their own survival. The chapter on Earned Income has a section on digital content.

Other Resources

The Alliance does not endorse any of the products or services listed below, they are offered as potential resources for museums to research on their own.

2018 Museums & Tech Survey + Report

The 2018 Museums and Technology Survey and Report was commissioned and produced by Stage 2 Studios, a multidisciplinary firm specializing in media for the education and nonprofit sectors.

Community Guidelines

Monticello shares guidelines for participating in their online community.

Horizon Report: Museum Edition

The New Media Consortium 2016 Horizon Report: Museum Edition, examines emerging technologies for their potential impact on and use in education and interpretation within the museum environment.

Inclusive Digital Interactives

The Smithsonian along with the Institute for Human-Centered Design, and MuseWeb provide this useful guide on developing digital interactives that are inclusive of all abilities.


Eventbrite is an online event management and ticketing website that allows users to browse, create, and promote local events. Eventbrite offers nonprofits a reduced fee structure tied to ticket sales. The software is free to use if your events are free.

Museum Learning Hub

The Museum Learning Hub is a nationwide initiative organized by the six U.S. regional museum associations and provides free, self-paced training resources for small museums. The online resources focus on overcoming barriers to audience engagement and educational program delivery in a post-pandemic environment.


Patreon is a membership and subscription platform that allows content creators to monetize their content and connect with their audiences. Patreon charges a commission of 5 to 12 percent of creators’ monthly income, in addition to payment processing fees.


Substack is a newsletter subscription platform that allows writers and content creators to make money.

TikTok Creative Learning Fund

The TikTok Creative Learning Fund pays educational content creators directly.


Vimeo is a video hosting platform offering video curation and delivery for content creators. Vimeo offers a free tier of services to introduce new clients to the service then steps up to a base subscription level is $7/mo.

YouTube Creators Channel

YouTube provides content creators with additional sources of revenue and expanded interactions with their audiences through the YouTube Creators Channel.  The initial cost for this program is $4.95/month.

AAM Member-Only Content

AAM Members get exclusive access to premium digital content including:

  • Featured articles from Museum magazine
  • Access to more than 1,500 resource listings from the Resource Center
  • Tools, reports, and templates for equipping your work in museums
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