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Digital Content & Programming

The Alliance has compiled this set of resources on digital content & programming from amongst its own offerings as well as those throughout the nonprofit and museum sector.

Alliance Resources

How Museums Can Generate Revenue Through Digital Content and Virtual Experiences

This post from Brendan Ciecko on the Alliance blog shares examples of how museums are adapting digital content to be revenue generating.


This issue of TrendsWatch, the Center for the Future of Museum’s annual forecasting report, focuses on issues museums must attend to right now, to minimize harm to their communities and ensure their own survival. The chapter on Earned Income has a section on digital content.

Other Resources

The Alliance does not endorse any of the products or services listed below, they are offered as potential resources for museums to research on their own.


Eventbrite is an online event management and ticketing website that allows users to browse, create, and promote local events. Eventbrite offers nonprofits a reduced fee structure tied to ticket sales. The software is free to use if your events are free.


Patreon is a membership and subscription platform that allows content creators to monetize their content and connect with their audiences. Patreon charges a commission of 5 to 12 percent of creators’ monthly income, in addition to payment processing fees.


Substack is a newsletter subscription platform that allows writers and content creators to make money.

TikTok Creative Learning Fund

The TikTok Creative Learning Fund pays educational content creators directly.


Vimeo is a video hosting platform offering video curation and delivery for content creators. Vimeo offers a free tier of services to introduce new clients to the service then steps up to a base subscription level is $7/mo.

YouTube Creators Channel

YouTube provides content creators with additional sources of revenue and expanded interactions with their audiences through the YouTube Creators Channel.  The initial cost for this program is $4.95/month.

AAM Member-Only Content

AAM Members get exclusive access to premium digital content including:

  • Featured articles from Museum magazine
  • Access to more than 1,500 resource listings from the Resource Center
  • Tools, reports, and templates for equipping your work in museums
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