The Alliance has compiled this set of annual campaign resources from throughout the nonprofit and museum sector.
This Donor Source resource covers planning an annual campaign, asking for gifts, and donor stewardship with a step by step process that speaks to why a tactic is effective and how it works.
Tony Poderis of Raise Funds states that the annual campaign is usually an organization’s primary source of unrestricted contributed income; as such, it should be a mainstay of fund-raising efforts. The first article he shares provides an overview and includes sample tracking reports to use in the campaign.
Raise Funds’ Tony Poderis offers an article with guidelines for the board of trustees’ giving and getting.