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Corporate Sponsorship

Managing the Relationship Between Art Museums and Corporate Sponsors

Association of Art Museum Directors

Association of Art Museum Directors (AAMD) issued a position paper on managing the relationship between art museums and corporate sponsors (PDF). It lists issues a museum should consider when developing policies.

Corporate Sponsorship in Culture

Harvard Business School

Ragnar Lund and Stephen A. Greyser’s working paper titled “Corporate Sponsorship in Culture – A Case of
Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum” provides a useful case study in developing a corporate sponsorship program.

Sponsorship and Underwriting Campaigns

Tony Poderis
Tony Poderis offers an article explaining the difference between sponsorship and underwriting, and the strategies for managing a sponsorship campaign.

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