Association of Art Museum Directors
Association of Art Museum Directors (AAMD) issued a position paper on managing the relationship between art museums and corporate sponsors (PDF). It lists issues a museum should consider when developing policies.
Harvard Business School
Ragnar Lund and Stephen A. Greyser’s working paper titled “Corporate Sponsorship in Culture – A Case of
Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum” provides a useful case study in developing a corporate sponsorship program.
Tony Poderis offers an article explaining the difference between sponsorship and underwriting, and the strategies for managing a sponsorship campaign.