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Corporate Sponsorship

The Alliance has compiled this set of corporate sponsorship resources from throughout the nonprofit and museum sector.

Corporate Sponsorship

This brief article from the National Council of Nonprofits offers insight into the tax implications of sponsorship and lists a series of “readiness” factors to consider before reaching out to a corporate sponsor.

Corporate Sponsorship in Culture

Ragnar Lund and Stephen A. Greyser’s working paper titled “Corporate Sponsorship in Culture – A Case of
Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum” provides a useful case study in developing a corporate sponsorship program.

Corporate Sponsorships for Nonprofits: The Basics

This blog post from fundraising software Classy offers a brief fundamental explanation of corporate sponsorships, associated benefits and risks, and clarity around the difference between sponsorship and corporate donation.

Managing the Relationship Between Art Museums and Corporate Sponsors

The Association of Art Museum Directors (AAMD) issued a position paper on managing the relationship between art museums and corporate sponsors (PDF). It lists issues a museum should consider when developing policies including individuality, accountability, integrity, and transparency.

Sponsorship and Underwriting Campaigns

Tony Poderis of RaiseFundes offers a blog article explaining the difference between sponsorship and underwriting, and the strategies for managing a sponsorship campaign.

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