Institutional planning produces a mutually agreed upon vision of where the museum is going and what it wants to achieve. It ensures this vision meets the needs of its audiences and community and that the museum identifies how it will obtain the resources to fulfill this vision. Planning allows the museum to make sound decisions in response to changes in its operating environment. The Alliance has compiled this set of institutional planning resources from amongst its own offerings as well as those throughout the nonprofit and museum sector.
The Alliance shares it’s most recent strategic plan and planning process.
The Alliance shares a reference guide that explains the importance of institutional planning, offers considerations for the process of planning and outlines steps to begin planning. It reflects national standards and is in line with the requirements of the Alliance’s Core Documents Verification and Accreditation programs.
The Alliance uses the term institutional planning to emphasize a process and document that guide the acquisition, growth, and allocation of resources for the overall institution. It may also be called strategic planning or long-range planning. An institutional plan is frequently supplemented by separate implementation or operating plans that are the means of implementing the decisions made in the strategic plan. Implementation plans address day-to-day operations or one specific operational area, such as collections, conservation, or education.
Tier 3 museum members can access a number of sample institutional plans.
The Alliance’s Center for the Future of Museums’ Tomorrow in the Golden State builds on a session “Forecasting the Future of California Museums,” held at the 2010 AAM Annual Meeting & MuseumExpo. The guide presents a quick overview of future studies and forecasting, provides agendas, potential invite lists and notes on logistics to help plan a forecasting session, and shares insight about using the results of the forecasting session to encourage community action and support institutional planning.
The Alliance’s 2020 forecasting report provides a framework for examining any museum’s financial performance and thinking about long-term strategies for financial success.
In 2021, museums face rapid, transformative shifts on all fronts. In response, this edition of TrendsWatch focuses on issues museums must attend to right now, to minimize harm to their communities and ensure their own survival.
This Museum magazine article explains that staff reduction and shrinking budgets can lead to many museums prioritizing and focusing on doing good work, clarifying the impact they want to achieve in communities, and focusing on quality and relevance.
Read additional articles related to mission & institutional planning.
The Cleveland Museum of Art developed this Strategic Plan titled: A Strategic Framework for Our Second Century in 2017.
The Mayborn Museum at Baylor University developed A 2020 Vision- Mayborn Museum Strategic Plan in 2019.