Skip to content

Mission and Vision

The Alliance has compiled this set of mission and vision resources from amongst its own offerings as well as those throughout the nonprofit and museum sector.

Alliance Resources

Developing a Mission Statement Reference Guide

The Alliance shares a reference guide that aims to help museums develop a mission statement, a core document supporting a museum’s purpose. The guide explains what a mission statement is, why it is important and considerations for developing one. It reflects national standards and is in line with the requirements of the Alliance’s Core Documents Verification and Accreditation programs.

Mission Activity

The Alliance shares an exercise that helps museums understand and demonstrate how well staff and governing authority know its mission. The activity is one of many designed by the Museum Assessment Program (MAP) as part of the self-study process. It ranks highly with program participants and has been used in over 2,000 assessments.

Mission and Planning Standards

This document from the Alliance discusses how a mission statement guides a museum’s activities and the necessary elements of such a statement.

Sample Documents

Tier 3 museum members can access a number of sample mission statements.

Stand for Your Mission

The Alliance partnered with BoardSource to this discussion guide for museum leaders—especially directors and trustees—to get involved with advocacy. (PDF, 12 pages)


Other Resources

Basics of Developing Mission, Vision and Values Statements

The Free Management Library shares an article that distinguishes between mission, vision and value statements.

AAM Member-Only Content

AAM Members get exclusive access to premium digital content including:

  • Featured articles from Museum magazine
  • Access to more than 1,500 resource listings from the Resource Center
  • Tools, reports, and templates for equipping your work in museums
Log In

We're Sorry

Your current membership level does not allow you to access this content.

Upgrade Your Membership

Subscribe to Field Notes!

Packed with stories and insights for museum people, Field Notes is delivered to your inbox every Monday. Once you've completed the form below, confirm your subscription in the email sent to you.

If you are a current AAM member, please sign-up using the email address associated with your account.

Are you a museum professional?

Are you a current AAM member?

Success! Now check your email to confirm your subscription, and please add communications@aam-us.org to your safe sender list.