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Mission and Vision

The Alliance has compiled this set of mission and vision resources from amongst its own offerings as well as those throughout the nonprofit and museum sector.

Alliance Resources

Mission Activity

The Alliance shares an exercise that helps museums understand and demonstrate how well staff and governing authority know its mission. The activity is one of many designed by the Museum Assessment Program (MAP) as part of the self-study process. It ranks highly with program participants and has been used in over 2,000 assessments.

Mission and Planning Standards

This document from the Alliance discusses how a mission statement guides a museum’s activities and the necessary elements of such a statement.

Mastering Your Museum’s Core Documents Toolkit

This toolkit offers guidance on the needed resources to successfully revise or draft your museum’s core documents. With it comes a combination of tools, guidelines, and action plans to help you understand the importance of—and required elements for—each of the five documents required for Core Documents Verification.

Sample Documents

Tier 3 museum members can access a number of sample mission statements.

Stand for Your Mission

The Alliance partnered with BoardSource to this discussion guide for museum leaders—especially directors and trustees—to get involved with advocacy. (PDF, 12 pages)


Other Resources

Basics of Developing Mission, Vision and Values Statements

The Free Management Library shares an article that distinguishes between mission, vision and value statements.

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