Mission and Vision

Developing a Mission Statement Reference Guide

American Alliance of Museums

The Alliance shares a reference guide that aims to help museums develop a mission statement, a core document supporting a museum’s purpose. The guide explains what a mission statement is, why it is important and considerations for developing one. It reflects national standards and is in line with the requirements of the Alliance’s Core Documents Verification and Accreditation programs.

Mission Activity

American Alliance of Museums

The Alliance shares an exercise that helps museums understand and demonstrate how well staff and governing authority know its mission. The activity is one of many designed by the Museum Assessment Program (MAP) as part of the self-study process. It ranks highly with program participants and has been used in over 2,000 assessments.

Required Elements of Education-Focused Mission Statement

American Alliance of Museums

In this recorded webinar, join colleagues in an exploration of the required elements of an education-focused mission statement based on national standards, why your museum needs an effective mission statement, and some of the risks of not having a good statement in place. This program is a useful tool as you prepare for Core Documents Verification.

Sample Documents

American Alliance of Museums

AAM provides Tier 3 museum members with sample mission statements.

Stand for Your Mission

American Alliance of Museums

AAM partnered with BoardSource to this discussion guide for museum leaders—especially directors and trustees—to get involved with advocacy. (PDF, 12 pages)

Mission and Planning Standards

American Alliance of Museums

The Alliance provides standards on mission statements. This document discusses how a mission statement guides a museum’s activities and the necessary elements of such a statement.

Basics of Developing Mission, Vision and Values Statements

Free Management Library

Free Management Library shares an article that distinguishes between mission, vision and value statements.

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