Mission and Institutional Planning Resources

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Museum Websites

Website Style Guide

Chrysler Museum of Art

Chrysler Museum of Art shares their website style guide.

The Beginners Guide to SEO

SeoMoz

SeoMoz provides a guide to understanding and leveraging search engine optimization.

Web Style Guide, 3rd Edition

Web Style Guide

Web Style Guide provides website designers with practical, concise advice on creating well-designed and effective websites and pages. The online book offers guidance on a full range of issues, such as planning and organizing goals, design strategies for a site, and design elements of individual pages. It also includes guidelines on designing for accessibility, strategies for maintaining a website, and details on using style sheets.

AAM Member-Only Content

AAM Members get exclusive access to premium digital content including:

  • Featured articles from Museum Magazine
  • Access to more than 1,500 resource listings from the Resource Center
  • Tools, reports, and templates for equipping your work in museums
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