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Museum Websites

The Alliance has compiled this set of website-related resources from amongst its own offerings as well as those throughout the nonprofit and museum sector.

Alliance Resources

MUSE Awards—Online Experience

Every year, the Media & Technology professional network of AAM recognizes outstanding digital work from museums, including an Online Experience category covering “any form of web-based outreach and engagement.”


Other Resources

The Beginner’s Guide to SEO

SeoMoz provides a guide to understanding and leveraging search engine optimization.

siteInspire—Gallery or Museum Websites

A large database of museum and gallery websites from around the world, emphasizing their achievements in design.

What Do the Best Museum Websites Have in Common?

CrowdRiff argues that five nuances distinguish exceptional museum websites, offering plentiful examples from the field.

What do the best museum websites all do?

Digital museum specialists from Cogapp analyze a set of twenty-four museum websites from the US and UK, breaking down the essential elements they have in common that make them work.

Webby Awards—Cultural Institutions

For inspiration, see these examples of museums and other cultural institutions recognized by the Webby Awards for their excellence in web design and content.

Web Style Guide, 3rd Edition

Web Style Guide provides website designers with practical, concise advice on creating well-designed and effective websites and pages. The online book offers guidance on a full range of issues, such as planning and organizing goals, design strategies for a site, and design elements of individual pages. It also includes guidelines on designing for accessibility, strategies for maintaining a website, and details on using style sheets.

AAM Member-Only Content

AAM Members get exclusive access to premium digital content including:

  • Featured articles from Museum magazine
  • Access to more than 1,500 resource listings from the Resource Center
  • Tools, reports, and templates for equipping your work in museums
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