1363 words – American Alliance of Museums

Investing in the Creative Economy for Good and Profit

By Laura Callanan

When it comes to managing their endowments, museums typically focus solely on financial return. This is a missed opportunity to advance their mission-related work. Some avoid investing in sectors (tobacco, extractive energy) at odds with …

Latest Stories from AAM

Curating the Future with a State Humanities Council

Center for the Future of Museums Blog

Humanities Tennessee (HT) is one of my foresight heroes—an organization using futures …

TrendsWatching To Live or Die in AI

On-Demand Programs

Will AI make us more productive, healthier, happier, and better informed—or will it fuel …

Uncertain Times and Museums: A 2026 Annual Survey of Museum-Goers Data Story

This visual Data Story is based on findings from the 2026 Annual Survey of Museum-Goers, …

AAM Members get exclusive access to premium digital content including:

Featured articles from Museum magazine
Access to more than 1,500 resource listings from the Resource Center
Tools, reports, and templates for equipping your work in museums

Your current membership level does not allow you to access this content.

Upgrade Your Membership

Subscribe to our Newsletter!

Our weekly newsletter is packed with stories, resources, and information for museum people. Once you've completed the form below, confirm your subscription in the email sent to you.

If you are a current AAM member, please sign-up using the email address associated with your account.

Are you a museum professional? Yes No

Are you a current AAM member? Yes No

Success! Now check your email to confirm your subscription, and please add communications@aam-us.org to your safe sender list.