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Take a Look Around: A customer journey analysis of the museum store
Today’s successful museum operators are finding new ways to provide visitors with an active, interactive learning experience that recognizes personalized learning, social experiences, evolving technologies, and customer service. This …
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A Personal Tour of TrendsWatch 2026
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Latest Stories from AAM
Trust and Responsibility to Community, Part Two: A 2025 Annual Survey of Museum-Goers Data Story
Category:
Alliance Blog
This visual Data Story is based on findings from the 2025 Annual Survey of Museum-Goers, …
Beyond the Ask: Securing the Future with Community-Centric Fundraising
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Center for the Future of Museums Blog
This year’s TrendsWatch examines changes reshaping philanthropy. While charitable …
Introducing the 2026 Edition of TrendsWatch
Category:
Center for the Future of Museums Blog
It’s the start of a new year, and that means a new edition of AAM’s annual forecasting …