2217 words – American Alliance of Museums

Take a Look Around: A customer journey analysis of the museum store

By Michael Latta, Mark Mitchell, and Robin Gabriel

Today’s successful museum operators are finding new ways to provide visitors with an active, interactive learning experience that recognizes personalized learning, social experiences, evolving technologies, and customer service. This …

Latest Stories from AAM

Future Chat: Trends in Philanthropy

Future Forecasting

American philanthropy is being reshaped by the economy (who has the capacity to give), …

Save Our Signs: Combatting Censorship

Center for the Future of Museums Blog

Two of my favorite tags in my scanning library are “signals of hope” and “acts of …

I’m in Charge of a Museum Store. Now What?

On-Demand Programs

Many museum professionals unexpectedly find themselves managing a retail operation with …

AAM Members get exclusive access to premium digital content including:

Featured articles from Museum magazine
Access to more than 1,500 resource listings from the Resource Center
Tools, reports, and templates for equipping your work in museums

Your current membership level does not allow you to access this content.

Upgrade Your Membership

Subscribe to our Newsletter!

Our weekly newsletter is packed with stories, resources, and information for museum people. Once you've completed the form below, confirm your subscription in the email sent to you.

If you are a current AAM member, please sign-up using the email address associated with your account.

Are you a museum professional? Yes No

Are you a current AAM member? Yes No

Success! Now check your email to confirm your subscription, and please add communications@aam-us.org to your safe sender list.