2217 words – American Alliance of Museums

Take a Look Around: A customer journey analysis of the museum store

By Michael Latta, Mark Mitchell, and Robin Gabriel

Today’s successful museum operators are finding new ways to provide visitors with an active, interactive learning experience that recognizes personalized learning, social experiences, evolving technologies, and customer service. This …

Latest Stories from AAM

Lessons in Leadership: Transition Planning for Executive Directors of Small Museums

Center for the Future of Museums Blog

As I researched the “looming leadership crisis” for this year’s …

Podcasting in 2026 Past, Present and Future

On-Demand Programs

Are you a new audio creator who is trying to navigate the current podcasting landscape …

Support Museum Funding – Field Wide Sign On Letter

Federal funding for museums and cultural institutions continues to be under threat, and …

AAM Members get exclusive access to premium digital content including:

Featured articles from Museum magazine
Access to more than 1,500 resource listings from the Resource Center
Tools, reports, and templates for equipping your work in museums

Your current membership level does not allow you to access this content.

Upgrade Your Membership

Subscribe to our Newsletter!

Our weekly newsletter is packed with stories, resources, and information for museum people. Once you've completed the form below, confirm your subscription in the email sent to you.

If you are a current AAM member, please sign-up using the email address associated with your account.

Are you a museum professional? Yes No

Are you a current AAM member? Yes No

Success! Now check your email to confirm your subscription, and please add communications@aam-us.org to your safe sender list.