2217 words – American Alliance of Museums

Take a Look Around: A customer journey analysis of the museum store

By Michael Latta, Mark Mitchell, and Robin Gabriel

Today’s successful museum operators are finding new ways to provide visitors with an active, interactive learning experience that recognizes personalized learning, social experiences, evolving technologies, and customer service. This …

Latest Stories from AAM

Social Experiences and Museums, Part Three: A 2025 Annual Survey of Museum-Goers Data Story

This visual Data Story is based on findings from the 2025 Annual Survey of Museum-Goers, …

Insights into Making Museum Career Moves

On-Demand Programs

Whether you’re a student, emerging professional, or seasoned museum leader, this webinar …

AAM Statement on the Theft of the Oakland Museum of California’s Collection

For Immediate Release We were deeply saddened to learn of the theft of approximately …

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