981 words – American Alliance of Museums

Backcasting: Or, how to apply 20:20 hindsight to museum planning

By Elizabeth Merritt

“It’s a poor sort of memory that only works backwards,’ says the White Queen to Alice.” ― Lewis Carroll, Through the Looking-Glass In today’s post, I’m going to introduce you to backcasting, a planning method that helps people …

Latest Stories from AAM

How to respond to new threats to nonprofits

Center for the Future of Museums Blog

Last week, I learned that the IRS is planning to propose regulations that would give it …

Take Action to Protect the Independence of the Smithsonian Institution and America’s Museums

Advocacy Alert – July 20, 2026 AAM statement on the independence of the Smithsonian …

AAM Statement on the Independence of the Smithsonian and America’s Museums

The American Alliance of Museums condemns the Administration’s continued attacks on the …

AAM Members get exclusive access to premium digital content including:

Featured articles from Museum magazine
Access to more than 1,500 resource listings from the Resource Center
Tools, reports, and templates for equipping your work in museums

Your current membership level does not allow you to access this content.

Upgrade Your Membership

Subscribe to our Newsletter!

Our weekly newsletter is packed with stories, resources, and information for museum people. Once you've completed the form below, confirm your subscription in the email sent to you.

If you are a current AAM member, please sign-up using the email address associated with your account.

Are you a museum professional? Yes No

Are you a current AAM member? Yes No

Success! Now check your email to confirm your subscription, and please add communications@aam-us.org to your safe sender list.