981 words – American Alliance of Museums

Backcasting: Or, how to apply 20:20 hindsight to museum planning

By Elizabeth Merritt

“It’s a poor sort of memory that only works backwards,’ says the White Queen to Alice.” ― Lewis Carroll, Through the Looking-Glass In today’s post, I’m going to introduce you to backcasting, a planning method that helps people …

Latest Stories from AAM

Mining the 2025 Annual National Snapshot of US Museums

Center for the Future of Museums Blog

How do doctors assess your health? Asking how you feel is important, but objective, …

2025 Annual National Snapshot of United States Museums

Research and Reports

About the Report The 2025 Annual National Snapshot of United States Museums survey, …

National Survey Reveals Alarming Downturn: Museums Face Worst Financial Outlook Since Pandemic

For Immediate Release Arlington, VA–The American Alliance of Museums (AAM), the only …

AAM Members get exclusive access to premium digital content including:

Featured articles from Museum magazine
Access to more than 1,500 resource listings from the Resource Center
Tools, reports, and templates for equipping your work in museums

Your current membership level does not allow you to access this content.

Upgrade Your Membership

Subscribe to Field Notes!

Packed with stories and insights for museum people, Field Notes is delivered to your inbox every Monday. Once you've completed the form below, confirm your subscription in the email sent to you.

If you are a current AAM member, please sign-up using the email address associated with your account.

Are you a museum professional? Yes No

Are you a current AAM member? Yes No

Success! Now check your email to confirm your subscription, and please add communications@aam-us.org to your safe sender list.