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Finding New Audiences in Small Markets
While most major museums are based in urban centers or tourist hubs, those located in more rural areas face a unique challenge to expand their reach. Without a large local population or a steady flow of out-of-towners, how can isolated … -
“Pay As You Stay” – an alternative pricing model for museums?
This year’s TrendsWatch cites buy-ahead pricing as one tool for enhancing revenue and managing attendance. In today’s guest post, Managing Director Tom Schoessler tells us how the Weserburg Museum tried flipping that model, charging …
Tag: admission policies
Latest Stories from AAM
How to respond to new threats to nonprofits
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Center for the Future of Museums Blog
Last week, I learned that the IRS is planning to propose regulations that would give it …
Take Action to Protect the Independence of the Smithsonian Institution and America’s Museums
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Advocacy Alert
Advocacy Alert – July 20, 2026 AAM statement on the independence of the Smithsonian …
AAM Statement on the Independence of the Smithsonian and America’s Museums
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Press Release
The American Alliance of Museums condemns the Administration’s continued attacks on the …