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Finding New Audiences in Small Markets
While most major museums are based in urban centers or tourist hubs, those located in more rural areas face a unique challenge to expand their reach. Without a large local population or a steady flow of out-of-towners, how can isolated … -
“Pay As You Stay” – an alternative pricing model for museums?
This year’s TrendsWatch cites buy-ahead pricing as one tool for enhancing revenue and managing attendance. In today’s guest post, Managing Director Tom Schoessler tells us how the Weserburg Museum tried flipping that model, charging …
Tag: admission policies
Latest Stories from AAM
Take Action to Protect the Independence of the Smithsonian Institution and America’s Museums
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Advocacy Alert
Advocacy Alert – July 20, 2026 AAM statement on the independence of the Smithsonian …
AAM Statement on the Independence of the Smithsonian and America’s Museums
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Press Release
The American Alliance of Museums condemns the Administration’s continued attacks on the …
Announcing the AAM 2027 Theme
The 2027 AAM Annual Meeting & MuseumExpo, the museum field’s largest convening, …