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Finding New Audiences in Small Markets
While most major museums are based in urban centers or tourist hubs, those located in more rural areas face a unique challenge to expand their reach. Without a large local population or a steady flow of out-of-towners, how can isolated … -
“Pay As You Stay” – an alternative pricing model for museums?
This year’s TrendsWatch cites buy-ahead pricing as one tool for enhancing revenue and managing attendance. In today’s guest post, Managing Director Tom Schoessler tells us how the Weserburg Museum tried flipping that model, charging …
Tag: admission policies
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