admission policies – American Alliance of Museums

Cost of Admissions and Museum Visitation: A 2024 Annual Survey of Museum-Goers Data Story

By Susie Wilkening

This visual Data Story is based on findings from the 2024 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the survey partners with individual museums to research …
Finding New Audiences in Small Markets

By Mary Zell Galen

While most major museums are based in urban centers or tourist hubs, those located in more rural areas face a unique challenge to expand their reach. Without a large local population or a steady flow of out-of-towners, how can isolated …
“Pay As You Stay” – an alternative pricing model for museums?

By Elizabeth Merritt

This year’s TrendsWatch cites buy-ahead pricing as one tool for enhancing revenue and managing attendance. In today’s guest post, Managing Director Tom Schoessler tells us how the Weserburg Museum tried flipping that model, charging …

Latest Stories from AAM

AAM Announces Latest Accreditation Awards: 33 Museums Achieve This Distinction

For Immediate Release Arlington, VA – The American Alliance of Museums (AAM), the …

Building a Foundation of Accessibility: Resources for Exhibition Professionals

Exhibition Journal

This article first appeared in the journal Exhibition (Fall 2025) Vol. 44 No. …

Affordability of Accessibility

Exhibition Journal

This article first appeared in the journal Exhibition (Fall 2025) Vol. 44 No. …

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