admission policies – American Alliance of Museums

Cost of Admissions and Museum Visitation: A 2024 Annual Survey of Museum-Goers Data Story

By Susie Wilkening

This visual Data Story is based on findings from the 2024 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the survey partners with individual museums to research …
Finding New Audiences in Small Markets

By Mary Zell Galen

While most major museums are based in urban centers or tourist hubs, those located in more rural areas face a unique challenge to expand their reach. Without a large local population or a steady flow of out-of-towners, how can isolated …
“Pay As You Stay” – an alternative pricing model for museums?

By Elizabeth Merritt

This year’s TrendsWatch cites buy-ahead pricing as one tool for enhancing revenue and managing attendance. In today’s guest post, Managing Director Tom Schoessler tells us how the Weserburg Museum tried flipping that model, charging …

Latest Stories from AAM

October Advocacy Alert: Smithsonian Protection Bill, Member Week Advocacy Programming, and more

Advocacy Alert – October 2, 2026 In this Alliance Advocacy Alert: Smithsonian Protection …

Inclusive Content in Uncertain Times: A 2026 Annual Survey of Museum-Goers Data Story

This visual Data Story is based on findings from the 2026 Annual Survey of Museum-Goers, …

Introducing the AAMies: AAM Innovative Exhibition Showcase

Center for the Future of Museums Blog

Compete for a coveted Golden Stanchion! Museums have extraordinary reach – and …

AAM Members get exclusive access to premium digital content including:

Featured articles from Museum magazine
Access to more than 1,500 resource listings from the Resource Center
Tools, reports, and templates for equipping your work in museums

Your current membership level does not allow you to access this content.

Upgrade Your Membership

Subscribe to our Newsletter!

Our weekly newsletter is packed with stories, resources, and information for museum people. Once you've completed the form below, confirm your subscription in the email sent to you.

If you are a current AAM member, please sign-up using the email address associated with your account.

Are you a museum professional? Yes No

Are you a current AAM member? Yes No

Success! Now check your email to confirm your subscription, and please add communications@aam-us.org to your safe sender list.