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Cost of Admissions and Museum Visitation: A 2024 Annual Survey of Museum-Goers Data Story
This visual Data Story is based on findings from the 2024 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the survey partners with individual museums to research … -
Finding New Audiences in Small Markets
While most major museums are based in urban centers or tourist hubs, those located in more rural areas face a unique challenge to expand their reach. Without a large local population or a steady flow of out-of-towners, how can isolated … -
“Pay As You Stay” – an alternative pricing model for museums?
This year’s TrendsWatch cites buy-ahead pricing as one tool for enhancing revenue and managing attendance. In today’s guest post, Managing Director Tom Schoessler tells us how the Weserburg Museum tried flipping that model, charging …
Tag: admission policies
Upcoming Events
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Digital Collections Summit
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The Federal Grant Landscape: What Museums Need to Know
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Accessibility by Design: Empowering Staff for Human-Centered Change
Event Date:Presented by: American Alliance of Museums -
Latest Stories from AAM
AAM Supports Congressional Action to Protect the Smithsonian’s Independence
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Press Release
The American Alliance of Museums (AAM) endorses The Smithsonian Integrity and …
Demographics of US Museum-Goers: 2026 Update
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Alliance Blog
This visual Data Story is based on findings from the 2026 Annual Survey of Museum-Goers, …
Embracing Community, Building Membership: Reversing the Decline in Lower-Level Giving
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Alliance Blog
Recent news from the world of US philanthropy is both optimistic and concerning. On the …