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Demographics of US Museum-Goers: A 2024 Annual Survey of Museum-Goers Data Story Update
This visual Data Story is based on findings from the 2024 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the survey partners with individual museums to research … -
External Pressures on Museum-Going: A 2023 Annual Survey of Museum-Goers Data Story
This visual Data Story is based on findings from the 2023 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the survey partners with individual museums to research … -
Leisure-Time Shifts in a (Mostly) Post-Pandemic World: A 2023 Annual Survey of Museum-Goers Data Story
There have been a lot of changes in how people live their lives over the past five years, largely (but not exclusively) due to the COVID-19 pandemic. While some of these shifts may benefit museums, others mean museums have more competition … -
Museum Visitation—Frequency vs. Incidence Gaps: A 2023 Annual Survey of Museum-Goers Data Story
When we plot out certain demographic characteristics, we find that who visits museums frequently (and the gaps we discover) can be very different than who visits museums at all (the incidence). Understanding these gaps (and where gaps … -
Museum Visitation: A 2023 Annual Survey of Museum-Goers Data Story
It's been 3.5 years since the COVID-19 pandemic devastated museum visitation. For some museums, visitation is back to normal. For others, well,… -
Curiosity: A Primer
In the museum field, we sometimes talk about how we are in the “curiosity business.” Yet even still, it often feels that our field perceives nurturing curiosity as “nice” work, rather than “necessary” … -
Transforming Data into Stories with the Annual Survey of Museum-Goers
Who visits our museums? What are their motivations, and what do they expect from the experience? Alternatively, who is not visiting, and why not? These are critical questions for the future of individual museums, and for the entire field. … -
Forming a Cultural Alliance through the Annual Survey of Museum-Goers
Who visits our museums? What are their motivations, and what do they expect from the experience? Alternatively, who is not visiting, and why not? These are critical questions for the future of individual museums, and for the entire field. … -
Using the Annual Survey of Museum-Goers as a Catalyst for Change
Who visits our museums? What are their motivations, and what do they expect from the experience? Alternatively, who is not visiting, and why not? These are critical questions for the future of individual museums, and for the entire field. … -
Growing Audiences with the Annual Survey of Museum-Goers
Who visits our museums? What are their motivations, and what do they expect from the experience? Alternatively, who is not visiting, and why not? These are critical questions for the future of individual museums, and for the entire field. …
Tag: annual survey of museum-goers
Upcoming Events
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Environmental Monitoring for Collections of All Sizes
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2026 AIC & CAC Annual Meeting & Conference
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Latest Stories from AAM
March Advocacy Alert: Take Action in Support of Museum Funding, GAO Report on Museum Facilities Released and more
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Advocacy Alert
Advocacy Alert – March 11, 2026 In this Alliance Advocacy Alert: Take Action: …
What do Hollywood and Museums have in common? They are America’s greatest storytellers
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Center for the Future of Museums Blog
The lastest data from the Annual Survey of Museum-Goers shows that trust in museums is …
Learning from History: Museum Heroes in the Archives
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Center for the Future of Museums Blog
Powerful stories about the past can inspire positive action in the future. In the wake of …