blogs – American Alliance of Museums

Meet Marabou! The furry, friendly creature reimagining the museum

By Megan Elevado

When you visit a museum, do you feel empowered? Do you feel like you have authority and control of your experience? That’s why Marabou is here: to remind us that we all have agency in our museum experiences. Marabou is a rainbow-colored …

Latest Stories from AAM

Museum Visitors Are Changing. Here Are 6 Things the Data Tells Us.

What do your visitors value—and what keeps them coming back? Every year, AAM and …

Cracking the Gen Z Code: How Museums Are Rethinking Membership to Engage Younger Audiences

For decades, the traditional museum model was simple: charge an entry fee, offer an …

Glitter and Grit: Exhibition Critique

Exhibition Journal

This critique first appeared in the journal Exhibition (Fall 2026) Vol. 45 No. 2 and is …

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