heartmatch – American Alliance of Museums

A Museum ‘Dating’ App Helps Visitors Fall in Love with Art

By Julia Forbes and Ivey Rucket

As the High Museum of Art prepared to completely reinstall its collection in the fall of 2018, we began talking about how we could use mobile technologies in new and innovative ways to engage the public with our newly installed galleries. …

Latest Stories from AAM

May Advocacy Alert: Appropriations Updates, NEH Court Case Update, Invite Congress 2026, and More

Advocacy Alert – May 8, 2026 In this Alliance Advocacy Alert: Appropriations Updates The …

AAM Recognizes 18 Individuals and 8 Institutions for Exemplary Work in the Museum Field

For Immediate Release ARLINGTON, VA – The Board of Directors of the American …

Future Chat: Trends in Philanthropy

Future Forecasting

American philanthropy is being reshaped by the economy (who has the capacity to give), …

AAM Members get exclusive access to premium digital content including:

Featured articles from Museum magazine
Access to more than 1,500 resource listings from the Resource Center
Tools, reports, and templates for equipping your work in museums

Your current membership level does not allow you to access this content.

Upgrade Your Membership

Subscribe to our Newsletter!

Our weekly newsletter is packed with stories, resources, and information for museum people. Once you've completed the form below, confirm your subscription in the email sent to you.

If you are a current AAM member, please sign-up using the email address associated with your account.

Are you a museum professional? Yes No

Are you a current AAM member? Yes No

Success! Now check your email to confirm your subscription, and please add communications@aam-us.org to your safe sender list.