history nebraska – American Alliance of Museums

Using the Annual Survey of Museum-Goers as a Catalyst for Change

By Trevor Jones

Who visits our museums? What are their motivations, and what do they expect from the experience? Alternatively, who is not visiting, and why not? These are critical questions for the future of individual museums, and for the entire field. …

Latest Stories from AAM

Cracking the Gen Z Code: How Museums Are Rethinking Membership to Engage Younger Audiences

For decades, the traditional museum model was simple: charge an entry fee, offer an …

Glitter and Grit: Exhibition Critique

Exhibition Journal

This critique first appeared in the journal Exhibition (Fall 2026) Vol. 45 No. 2 and is …

Noise: A Flaw in Human Judgement – Book Review

Exhibition Journal

This review first appeared in the journal Exhibition (Fall 2026) Vol. 45 No. 2 and is …

AAM Members get exclusive access to premium digital content including:

Featured articles from Museum magazine
Access to more than 1,500 resource listings from the Resource Center
Tools, reports, and templates for equipping your work in museums

Your current membership level does not allow you to access this content.

Upgrade Your Membership

Subscribe to our Newsletter!

Our weekly newsletter is packed with stories, resources, and information for museum people. Once you've completed the form below, confirm your subscription in the email sent to you.

If you are a current AAM member, please sign-up using the email address associated with your account.

Are you a museum professional? Yes No

Are you a current AAM member? Yes No

Success! Now check your email to confirm your subscription, and please add communications@aam-us.org to your safe sender list.