history nebraska – American Alliance of Museums

Using the Annual Survey of Museum-Goers as a Catalyst for Change

By Trevor Jones

Who visits our museums? What are their motivations, and what do they expect from the experience? Alternatively, who is not visiting, and why not? These are critical questions for the future of individual museums, and for the entire field. …

Latest Stories from AAM

AAM Statement on the Theft of the Oakland Museum of California’s Collection

For Immediate Release We were deeply saddened to learn of the theft of approximately …

Unique Hosting Opportunity: The World’s Most Important Jesus-Era Artifacts

Industry Advertorial

A Story Hidden for Two Millennia A limestone box, unearthed in Jerusalem in the …

Social Experiences and Museums, Part Two: A 2025 Annual Survey of Museum-Goers Data Story

This visual Data Story is based on findings from the 2025 Annual Survey of Museum-Goers, …

AAM Members get exclusive access to premium digital content including:

Featured articles from Museum magazine
Access to more than 1,500 resource listings from the Resource Center
Tools, reports, and templates for equipping your work in museums

Your current membership level does not allow you to access this content.

Upgrade Your Membership

Subscribe to Field Notes!

Packed with stories and insights for museum people, Field Notes is delivered to your inbox every Monday. Once you've completed the form below, confirm your subscription in the email sent to you.

If you are a current AAM member, please sign-up using the email address associated with your account.

Are you a museum professional? Yes No

Are you a current AAM member? Yes No

Success! Now check your email to confirm your subscription, and please add communications@aam-us.org to your safe sender list.