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Using the Annual Survey of Museum-Goers as a Catalyst for Change
Who visits our museums? What are their motivations, and what do they expect from the experience? Alternatively, who is not visiting, and why not? These are critical questions for the future of individual museums, and for the entire field. …
Tag: history nebraska
Latest Stories from AAM
Demographics of US Museum-Goers: 2026 Update
Category:
Alliance Blog
This visual Data Story is based on findings from the 2026 Annual Survey of Museum-Goers, …
Embracing Community, Building Membership: Reversing the Decline in Lower-Level Giving
Category:
Alliance Blog
Recent news from the world of US philanthropy is both optimistic and concerning. On the …
Museums & Public Opinion 2026 Report
Category:
Research and Reports
The message from the American public is clear: museums matter. Americans overwhelmingly …