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Using the Annual Survey of Museum-Goers as a Catalyst for Change

By Trevor Jones

Who visits our museums? What are their motivations, and what do they expect from the experience? Alternatively, who is not visiting, and why not? These are critical questions for the future of individual museums, and for the entire field. …

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Inclusive Content in Uncertain Times: A 2026 Annual Survey of Museum-Goers Data Story

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