history nebraska – American Alliance of Museums

Using the Annual Survey of Museum-Goers as a Catalyst for Change

By Trevor Jones

Who visits our museums? What are their motivations, and what do they expect from the experience? Alternatively, who is not visiting, and why not? These are critical questions for the future of individual museums, and for the entire field. …

Latest Stories from AAM

Demographics of US Museum-Goers: 2025 Update

This visual Data Story is based on findings from the 2025 Annual Survey of Museum-Goers, …

September Monthly Advocacy Alert: Federal Funding, IMLS, and Advocacy Webinar

Advocacy Alert – September 12, 2025 In this Alliance Advocacy Alert: Updates and …

Ask the Expert: Collections Insurance

Join Cecelia Walls, Assistant Director, Learning Content & …

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