history nebraska – American Alliance of Museums

Using the Annual Survey of Museum-Goers as a Catalyst for Change

By Trevor Jones

Who visits our museums? What are their motivations, and what do they expect from the experience? Alternatively, who is not visiting, and why not? These are critical questions for the future of individual museums, and for the entire field. …

Latest Stories from AAM

Trust and Community Responsibility, Part One: A 2025 Annual Survey of Museum-Goers Data Story

This visual Data Story is based on findings from the 2025 Annual Survey of Museum-Goers, …

January Advocacy Alert: Last Chance to Register for Museums Advocacy Day, NEA and NEH Funding Bill Approaches the Finish Line, and more

Advocacy Alert – January 9, 2026 In this Alliance Advocacy Alert: Last Chance to …

Welcome to TrendsWatch: Questioning Assumptions

Museum Magazine

“The problem with assumptions is that we believe they are the truth.” — Miguel Angel …

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