May/June issue – American Alliance of Museums

Museopreneur: How museums are leaping into new business models with entrepreneurial spirit

By Brendan Ciecko

This article originally appeared in the May/June 2019 issue of Museum magazine, a benefit of AAM membership. mu·se·o·pre·neur | myüzē-äp(r)ə-ˈnər Noun: one who embraces or assumes characteristics of an entrepreneur to advance their …

Latest Stories from AAM

American Alliance of Museums Launches Museum Leadership Academy and Announces Inaugural Cohort

For Immediate Release New executive program equips museum leaders to navigate through …

Tracking Trust in Museums: 2026 Update

This visual Data Story is based on findings from the 2025 Annual Survey of Museum-Goers, …

Mining the National Archives: New Exhibition Sparks Personalized Discovery with AI

Center for the Future of Museums Blog

CFM’s summer dive into artificial intelligence has included scenarios of potential …

AAM Members get exclusive access to premium digital content including:

Featured articles from Museum magazine
Access to more than 1,500 resource listings from the Resource Center
Tools, reports, and templates for equipping your work in museums

Your current membership level does not allow you to access this content.

Upgrade Your Membership

Subscribe to our Newsletter!

Our weekly newsletter is packed with stories, resources, and information for museum people. Once you've completed the form below, confirm your subscription in the email sent to you.

If you are a current AAM member, please sign-up using the email address associated with your account.

Are you a museum professional? Yes No

Are you a current AAM member? Yes No

Success! Now check your email to confirm your subscription, and please add communications@aam-us.org to your safe sender list.