Museum Stores – Page 2 – American Alliance of Museums

See the Standout Face Masks Commissioned by Museums

By Joseph O'Neill

One of the main ways museums are starting to look different as they reopen is the ubiquity of face masks. Who would have believed, going into this year, that everyone roaming the galleries and grounds of our cultural institutions would be …
Take a Look Around: A customer journey analysis of the museum store

By Michael Latta, Mark Mitchell, and Robin Gabriel

Today’s successful museum operators are finding new ways to provide visitors with an active, interactive learning experience that recognizes personalized learning, social experiences, evolving technologies, and customer service. This …
How Museum Stores Support Their Institutions and the Public

By Stuart Hata

Throughout my thirty years as a museum retail professional, I have often had to explain to others—whether colleagues, friends and family, or complete strangers—how museum stores support their institutions and the public at large. From my …

Latest Stories from AAM

AAM Statement on the Theft of the Oakland Museum of California’s Collection

For Immediate Release We were deeply saddened to learn of the theft of approximately …

Unique Hosting Opportunity: The World’s Most Important Jesus-Era Artifacts

Industry Advertorial

A Story Hidden for Two Millennia A limestone box, unearthed in Jerusalem in the …

Social Experiences and Museums, Part Two: A 2025 Annual Survey of Museum-Goers Data Story

This visual Data Story is based on findings from the 2025 Annual Survey of Museum-Goers, …

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