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Forming a Cultural Alliance through the Annual Survey of Museum-Goers
Who visits our museums? What are their motivations, and what do they expect from the experience? Alternatively, who is not visiting, and why not? These are critical questions for the future of individual museums, and for the entire field. …
Tag: ohio history connection
Latest Stories from AAM
AAM Supports Congressional Action to Protect the Smithsonian’s Independence
Category:
Press Release
The American Alliance of Museums (AAM) endorses The Smithsonian Integrity and …
Demographics of US Museum-Goers: 2026 Update
Category:
Alliance Blog
This visual Data Story is based on findings from the 2026 Annual Survey of Museum-Goers, …
Embracing Community, Building Membership: Reversing the Decline in Lower-Level Giving
Category:
Alliance Blog
Recent news from the world of US philanthropy is both optimistic and concerning. On the …