ohio history connection – American Alliance of Museums

Forming a Cultural Alliance through the Annual Survey of Museum-Goers

By Megan Wood & Cindy Foley

Who visits our museums? What are their motivations, and what do they expect from the experience? Alternatively, who is not visiting, and why not? These are critical questions for the future of individual museums, and for the entire field. …

Latest Stories from AAM

Transit Insurance in Practice for Traveling & Co‑Organized Exhibitions

On-Demand Programs

Transcript Cecelia Walls: Can I give everyone just a few minutes to get into the room …

AAM Supports Congressional Action to Protect the Smithsonian’s Independence

The American Alliance of Museums (AAM) endorses The Smithsonian Integrity and …

Demographics of US Museum-Goers: 2026 Update

This visual Data Story is based on findings from the 2026 Annual Survey of Museum-Goers, …

AAM Members get exclusive access to premium digital content including:

Featured articles from Museum magazine
Access to more than 1,500 resource listings from the Resource Center
Tools, reports, and templates for equipping your work in museums

Your current membership level does not allow you to access this content.

Upgrade Your Membership

Subscribe to our Newsletter!

Our weekly newsletter is packed with stories, resources, and information for museum people. Once you've completed the form below, confirm your subscription in the email sent to you.

If you are a current AAM member, please sign-up using the email address associated with your account.

Are you a museum professional? Yes No

Are you a current AAM member? Yes No

Success! Now check your email to confirm your subscription, and please add communications@aam-us.org to your safe sender list.