Retail – American Alliance of Museums

Why Museum Store Sunday Matters More Than Ever This Year

By Susan Tudor, Emily Kowalski, and Stuart Hata

Museum Store Sunday, the Museum Store Association’s (MSA) signature advocacy initiative, is fast approaching, happening this year on November 29 during the Thanksgiving holiday weekend. While this year’s event will look different due to …
How Museum Stores Support Their Institutions and the Public

By Stuart Hata

Throughout my thirty years as a museum retail professional, I have often had to explain to others—whether colleagues, friends and family, or complete strangers—how museum stores support their institutions and the public at large. From my …

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Demographics of US Museum-Goers: 2025 Update

This visual Data Story is based on findings from the 2025 Annual Survey of Museum-Goers, …

September Monthly Advocacy Alert: Federal Funding, IMLS, and Advocacy Webinar

Advocacy Alert – September 12, 2025 In this Alliance Advocacy Alert: Updates and …

Ask the Expert: Collections Insurance

Join Cecelia Walls, Assistant Director, Learning Content & …

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