-
Why Museum Store Sunday Matters More Than Ever This Year
Museum Store Sunday, the Museum Store Association’s (MSA) signature advocacy initiative, is fast approaching, happening this year on November 29 during the Thanksgiving holiday weekend. While this year’s event will look different due to … -
How Museum Stores Support Their Institutions and the Public
Throughout my thirty years as a museum retail professional, I have often had to explain to others—whether colleagues, friends and family, or complete strangers—how museum stores support their institutions and the public at large. From my …
Tag: Retail
Upcoming Events
-
-
-
Beyond the Gallery: New Ways to Connect with Communities
Event Date:Presented by: Ohio Museums Association -
Reframing Leadership: A Leader-as-Coach Model for Museums
Event Date:Presented by: New England Museum Association and American Alliance of Museums
Latest Stories from AAM
AAM Statement on the 2026 Midterm Elections
Category:
Press Release
The American Alliance of Museums looks forward to working with the newly elected Congress …
Museum Visitors Are Changing. Here Are 6 Things the Data Tells Us.
Category:
Alliance Blog
What do your visitors value—and what keeps them coming back? Every year, AAM and …
Cracking the Gen Z Code: How Museums Are Rethinking Membership to Engage Younger Audiences
Category:
Alliance Blog
For decades, the traditional museum model was simple: charge an entry fee, offer an …