-
Why Museum Store Sunday Matters More Than Ever This Year
Museum Store Sunday, the Museum Store Association’s (MSA) signature advocacy initiative, is fast approaching, happening this year on November 29 during the Thanksgiving holiday weekend. While this year’s event will look different due to … -
How Museum Stores Support Their Institutions and the Public
Throughout my thirty years as a museum retail professional, I have often had to explain to others—whether colleagues, friends and family, or complete strangers—how museum stores support their institutions and the public at large. From my …
Tag: Retail
Latest Stories from AAM
October Monthly Advocacy Alert: Government Shutdown, Save the Date for Museums Advocacy Day, and more
Advocacy Alert – October 17, 2025 In this Alliance Advocacy Alert: Government …
K-12 STEM Education, Museums, and Perceived Curricular Gaps: A 2025 Annual Survey of Museum-Goers Data Story
Category:
Alliance Blog
This visual Data Story is based on findings from the 2025 Annual Survey of Museum-Goers, …
Measuring What Matters: Vital Signs for Museums
Category:
Alliance Blog
More numbers don’t equal more insight. If your dashboard feels more like a data dump than …