tourism – American Alliance of Museums

The Fixer Upper Effect: Waco museums enjoy the ride (and try to learn the deeper meaning)

By Charlie Walter

It’s Monday, November 5, at 1:01 pm. I’m headed to a meeting in downtown Waco, Texas. As I drive by The Silos, a retail space developed by Fixer Upper stars Chip and Joanna Gaines, I am amazed to see the crowds standing in line to get in. …

Latest Stories from AAM

Inclusive Content in Uncertain Times: A 2026 Annual Survey of Museum-Goers Data Story

This visual Data Story is based on findings from the 2026 Annual Survey of Museum-Goers, …

Introducing the AAMies: AAM Innovative Exhibition Showcase

Center for the Future of Museums Blog

Compete for a coveted Golden Stanchion! Museums have extraordinary reach – and …

Transit Insurance in Practice for Traveling & Co‑Organized Exhibitions

On-Demand Programs

Transcript Cecelia Walls: Can I give everyone just a few minutes to get into the room …

AAM Members get exclusive access to premium digital content including:

Featured articles from Museum magazine
Access to more than 1,500 resource listings from the Resource Center
Tools, reports, and templates for equipping your work in museums

Your current membership level does not allow you to access this content.

Upgrade Your Membership

Subscribe to our Newsletter!

Our weekly newsletter is packed with stories, resources, and information for museum people. Once you've completed the form below, confirm your subscription in the email sent to you.

If you are a current AAM member, please sign-up using the email address associated with your account.

Are you a museum professional? Yes No

Are you a current AAM member? Yes No

Success! Now check your email to confirm your subscription, and please add communications@aam-us.org to your safe sender list.