TrendsWatch 2020 – American Alliance of Museums

TrendsWatch: Building Financial Resilience in a Time of Crisis

By Elizabeth Merritt

Here at the Alliance, we know that COVID-19 is inflicting severe damage on museums. Our sector is just beginning to assess the impact of closures, travel bans, cancellation of major events (including fundraisers), and the implementation of …

Latest Stories from AAM

Trust and Responsibility to Community, Part Two: A 2025 Annual Survey of Museum-Goers Data Story

This visual Data Story is based on findings from the 2025 Annual Survey of Museum-Goers, …

Beyond the Ask: Securing the Future with Community-Centric Fundraising

Center for the Future of Museums Blog

This year’s TrendsWatch examines changes reshaping philanthropy. While charitable …

Introducing the 2026 Edition of TrendsWatch

Center for the Future of Museums Blog

It’s the start of a new year, and that means a new edition of AAM’s annual forecasting …

AAM Members get exclusive access to premium digital content including:

Featured articles from Museum magazine
Access to more than 1,500 resource listings from the Resource Center
Tools, reports, and templates for equipping your work in museums

Your current membership level does not allow you to access this content.

Upgrade Your Membership

Subscribe to our Newsletter!

Our weekly newsletter is packed with stories, resources, and information for museum people. Once you've completed the form below, confirm your subscription in the email sent to you.

If you are a current AAM member, please sign-up using the email address associated with your account.

Are you a museum professional? Yes No

Are you a current AAM member? Yes No

Success! Now check your email to confirm your subscription, and please add communications@aam-us.org to your safe sender list.