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Extending the Invitation: Strategies for Welcoming Visitors and Reducing Barriers to Access
In the aftermath of the pandemic and amidst ongoing calls for museums to become more inclusive and attuned to community needs, many institutions are still seeking ways to recover from faltering attendance and expand the reach of their … -
Belonging: Co-creating welcoming and equitable museums
“Can you describe a time you felt unwelcome or like you didn’t belong in a museum?” This question was posed during a recent conference call for the Facing Change Senior Diversity Fellows. As I listened to my distinguished colleagues … -
Sofa So Good: A word on behalf of older folks
I don’t know about you, but a career in museums has made it very difficult for me to be a satisfied museum visitor. I find that I am always peering into “how the sausage is made,” as it were, noticing how the front-of-house staff interact … -
A Museum ‘Dating’ App Helps Visitors Fall in Love with Art
As the High Museum of Art prepared to completely reinstall its collection in the fall of 2018, we began talking about how we could use mobile technologies in new and innovative ways to engage the public with our newly installed galleries. … -
How Mia’s new strategy uses data to create personalized visitor experiences
Clare Regan is the Audience Insight Analyst at the Minneapolis Institute of Art (Mia). This is the second article in a series we are presenting on how Mia has expanded its audience. Last month, the Minneapolis Institute of Art (Mia) talked …
Tag: visitor experience
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Museums & Social Media Summit
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What’s Next? Post 2026 Election Round Up
Event Date:Presented by: American Alliance of Museums
Latest Stories from AAM
AAM Statement on the 2026 Midterm Elections
Category:
Press Release
The American Alliance of Museums looks forward to working with the newly elected Congress …
Museum Visitors Are Changing. Here Are 6 Things the Data Tells Us.
Category:
Alliance Blog
What do your visitors value—and what keeps them coming back? Every year, AAM and …
Cracking the Gen Z Code: How Museums Are Rethinking Membership to Engage Younger Audiences
Category:
Alliance Blog
For decades, the traditional museum model was simple: charge an entry fee, offer an …