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The American Alliance of Museums Announces TrendsWatch 2015

Category: Press Release


February 19, 2015

Center for the Future of Museums releases highly anticipated annual forecasting report

Washington, DC—The American Alliance of Museums (AAM) releases TrendsWatch 2015 today, an annual report that summarizes museum trends identified through research conducted by the Center for the Future of Museums (CFM). Established as a resource for the museum field, the fourth edition of TrendsWatch is free to the public and available for download online.

“TrendsWatch 2015 highlights six trends that CFM’s staff and advisors believe are highly significant to museums and their communities, based on our scanning and analysis over the past year,” said CFM Founding Director Elizabeth Merritt. “For each trend, I provide a brief summary, list examples of how the trend is playing out in the world, comment on the trend’s significance to society and to museums specifically, and suggest ways that museums might respond.”

The 2015 trends include:

  • The “Open” Economy: filling the data pipeline
  • Ethical Everything: managing the moral marketplace
  • It’s Personal: one size does not fit all
  • A Rising Tide: the changing landscape of risk
  • Wearable Tech: when “bring your own device” means shirt and shoes
  • Slooow: better a tortoise than a hare


The Center for the Future of Museums (CFM) helps museums shape a better tomorrow by exploring cultural, political and economic challenges. CFM monitors cultural, technological, political and economic trends of importance to museums; equips museums to help their communities address the challenges of coming decades; and builds connections between museums and other sectors

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The American Alliance of Museums has been bringing museums together since 1906, helping to develop standards and best practices, gathering and sharing knowledge, and providing advocacy on issues of concern to the entire museum community. With more than 21,000 individual, nearly 4,000 institutional and 300 corporate members, the Alliance is dedicated to ensuring that museums remain a vital part of the American landscape, connecting people with the greatest achievements of the human experience, past, present and future. For more information, visit

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Kristin Guiter
(202) 288-5624

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