Taking Out the Guesswork: Using Research to Build Arts Audiences

Category: On-Demand Programs
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Author

American Alliance of Museums

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Based on Taking Out the Guesswork, a publication of the Wallace Foundation. Learn about ways to use research and data to support audience building initiatives, create effective promotional materials, and engage internal and external stakeholders in guiding and evaluating audience-buidling initiatives.

Author

American Alliance of Museums

AAM Logo on dark green background

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AAM Member-Only Content

AAM Members get exclusive access to premium digital content including:

  • Featured articles from Museum magazine
  • Access to more than 1,500 resource listings from the Resource Center
  • Tools, reports, and templates for equipping your work in museums
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