Taking Out the Guesswork: Using Research to Build Arts Audiences

Category: On-Demand Programs
Posted on

Author

American Alliance of Museums

AAM Logo on dark green background

Based on Taking Out the Guesswork, a publication of the Wallace Foundation. Learn about ways to use research and data to support audience building initiatives, create effective promotional materials, and engage internal and external stakeholders in guiding and evaluating audience-buidling initiatives.

Author

American Alliance of Museums

AAM Logo on dark green background

AAM Member-Only Content

AAM Members get exclusive access to premium digital content including:

  • Featured articles from Museum magazine
  • Access to more than 1,500 resource listings from the Resource Center
  • Tools, reports, and templates for equipping your work in museums
Log In

We're Sorry

Your current membership level does not allow you to access this content.

Upgrade Your Membership

Leave a Reply

Your email address will not be published. Required fields are marked *

AAM Member-Only Content

AAM Members get exclusive access to premium digital content including:

  • Featured articles from Museum magazine
  • Access to more than 1,500 resource listings from the Resource Center
  • Tools, reports, and templates for equipping your work in museums
Log In

We're Sorry

Your current membership level does not allow you to access this content.

Upgrade Your Membership

Latest Stories from AAM

Demographics of US Museum-Goers: 2025 Update

Category: Alliance Blog

September Monthly Advocacy Alert: Federal Funding, IMLS, and Advocacy Webinar

Ask the Expert: Collections Insurance

Handling the Heat: Steps Museums Can Take to Address Rising Temperatures

Subscribe to Field Notes!

Packed with stories and insights for museum people, Field Notes is delivered to your inbox every Monday. Once you've completed the form below, confirm your subscription in the email sent to you.

If you are a current AAM member, please sign-up using the email address associated with your account.

Are you a museum professional?

Are you a current AAM member?

Success! Now check your email to confirm your subscription, and please add communications@aam-us.org to your safe sender list.