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Pivoting to a Virtual Event: Top 4 Lessons Learned


The AAM Annual Meeting & MuseumExpo is the world’s largest museum conference. Bringing together thousands of museum professionals from across the U.S. and around the world, the Annual Meeting features hundreds of educational sessions, networking events, and the MuseumExpo. During the COVID-19 pandemic, AAM pivoted—within 8 weeks—to a virtual conference for the first time in its 114-year history. A successful milestone, the meeting maintained 95% of our average in-person attendance and held over 75 educational sessions, 10 networking events, and a MuseumExpo with over 40 presenting companies and organizations. Download the free resource below to read the top lessons we learned and some questions to consider while planning your own virtual event.


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