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Measuring Social Impact for Strategic Change

Category: On-Demand Programs: Mission and Institutional Planning (ODP)

Compared to economic and educational impact, social impact is elusive and challenging to measure. The Measurement of Museum Social Impact (MOMSI) project is working to create a valid instrument museums can use to measure their own social impact. During this session, the MOMSI team shares their methodology and survey design, host museum recruitment and selection process, and preliminary social impact results. Staff from three participating museums then reflect on their experiences with the project, share how they recruited diverse visitors to participate, and how their museum intends to use the social impact findings.

Viewers will also learn about a social impact toolkit that will be available in Spring 2023, allowing museums across the U.S. to measure and report their own social impact.


Michelle Mileham, Project Manager, Utah Division of Arts and Museums

Alice Anderson, Manager, Audience Impact and Research, Minneapolis Institute of Art

Tammi Flynn, Director of Marketing, Florence Griswald Museum, Old Lyme, CT

Diana Garcia, Calaboose African American History Museum, San Marcos, TX

Kari Nelson, Research and Evaluation Associate, Thanksgiving Point, Lehi, UT

This session recording was presented at the American Alliance of Museums’ 2022 Annual Meeting hosted in Boston, Massachusetts.

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