History is essential for developing critical thinking skills and making progress toward a more just society. Yet in today’s highly charged, polarized environment, that message can easily get lost. Whether at the local, state, or federal level, professionals and volunteers at history organizations regularly communicate with elected officials, policy makers, and others as part of our efforts to advance the work of our organizations. But how do we know our message is hitting the right notes? How can we be more effective communicators?

This webinar will assist professionals and volunteers at history organizations of all types and sizes to strengthen the impact of their advocacy efforts and more effectively explain the purpose and value of history. Drawing on evidence from AASLH’s Reframing History initiative, this webinar will provide history practitioners with practical takeaways about how to craft advocacy messages that will resonate with their intended audiences.

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The statements and opinions expressed by panelists, hosts, attendees, or other participants of this event are their own and do not necessarily reflect the opinions of, nor are endorsed by, the American Alliance of Museums.