In today’s landscape, broad messages rarely move the needle, but targeted stories can catalyze lasting change. Join Colleen Cook from Vinyl Marketing to learn a simple framework to turn your mission into a sharp, stakeholder-ready case backed by the right data.

We’ll show you how to open with a human story, reinforce it with economic and education impact, and make a clear ask that resonates with stakeholders. Then, we’ll give you an action plan to simply and effectively begin your advocacy outreach.

The statements and opinions expressed by panelists, hosts, attendees, or other participants of this event are their own and do not necessarily reflect the opinions of, nor are endorsed by, the American Alliance of Museums.