Join a friendly, practical conversation between Noël Koehn, Sr. Consultant with Wilkening Consultant on the Annual Survey of Museum-Goers, and Roslyn Esperon, Manager of Evaluation and Audience Impact at the Walters Art Museum. Together, they will discuss how museums can use intercept surveys to collect meaningful visitor data in real time and build a clearer picture of who is showing up and why.

We know that data collected from mailing list subscribers often does not reflect the visitors found in museum spaces. Intercept surveys help fill that gap by capturing insights from the full range of visitors on site, giving museums a more accurate and actionable picture of their audiences. This webinar is designed for museum professionals interested in the Annual Survey of Museum-Goers, who want to get a clearer picture of the people visiting their galleries or attending programs. Takeaways about how to capture visitor data are also applicable in other audience evaluation contexts.

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The statements and opinions expressed by panelists, hosts, attendees, or other participants of this event are their own and do not necessarily reflect the opinions of, nor are endorsed by, the American Alliance of Museums.

The statements and opinions expressed by panelists, hosts, attendees, or other participants of this event are their own and do not necessarily reflect the opinions of, nor are endorsed by, the American Alliance of Museums.