The Creative Aging Institute at the Akron Art Museum has evolved from a specialized program into a strategic audience development initiative that gives adults ages 55 and older a dedicated place within museum engagement. This discussion explores the program’s growth, the challenges encountered, and the opportunities created by reframing “special programming” as a core part of the museum’s mission and audience strategy. This shift strengthened the museum’s commitment to older adults while creating sustainable opportunities for participation and connection.

Learn from Merry Pertoski how the Institute has become a model for supporting healthy aging and building more inclusive communities through intentional programming and community-centered practices, and how you can implement these ideas at your museum.

At its core, the Creative Aging Institute supports adults 55+ through programs that encourage creativity, lifelong learning, and personal expression. The work at the Akron Art Museum demonstrates how arts engagement can foster social connection, reduce isolation, and challenge ageist stereotypes by recognizing older adults as active contributors to cultural life.

The statements and opinions expressed by panelists, hosts, attendees, or other participants of this event are their own and do not necessarily reflect the opinions of, nor are endorsed by, the American Alliance of Museums.