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Recent Posts by Suzette A. Sherman

The Loyalty Equation: How to develop constituent relationships that deliver sustainable financial impact.

Category: Community Engagement & Impact
This article originally appeared in the May/June 2019 issue of Museum magazine, a benefit of AAM membership. “Loyalty is the gold standard for measuring the quality of a relationship.” …

How to Build a Membership Program

Category: Membership
This article originally appeared in the November/December 2013 edition of Museum magazine. Whether you’re working to reshape an existing membership program, starting a new one or …

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