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The Alliance blog provides the museum community with a place to share stories and insights, in their own voice, reaching thousands of people across the global museum field.

External Pressures on Museum-Going: A 2023 Annual Survey of Museum-Goers Data Story

This visual Data Story is based on findings from the 2023 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the …

Leisure-Time Shifts in a (Mostly) Post-Pandemic World: A 2023 Annual Survey of Museum-Goers Data Story

There have been a lot of changes in how people live their lives over the past five years, largely (but not exclusively) due to the COVID-19 pandemic. While some of these shifts may benefit …

Museum Visitation—Frequency vs. Incidence Gaps: A 2023 Annual Survey of Museum-Goers Data Story

When we plot out certain demographic characteristics, we find that who visits museums frequently (and the gaps we discover) can be very different than who visits museums at all (the …

Museum Visitation: A 2023 Annual Survey of Museum-Goers Data Story

It's been 3.5 years since the COVID-19 pandemic devastated museum visitation. For some museums, visitation is back to normal. For others, well,…

The Transformative Power of Employee Activism

Museums and cultural institutions are undergoing a seismic shift, being rightly called to reassess norms and practices to address historical inequities and better reflect and serve their …

Why Museum Store Sunday Matters and What’s New for This Year

Enter through the museum store! Much more than a gift shop, the museum store has become a major earned revenue stream for parent institutions as they continue to recover post-pandemic. And …

Using an Annual DEAI Report as a Tool for Transparency, Accountability, and Change

At science museums, we spend considerable time and effort instilling the notion in our visitors that mistakes are not something to shy away from, but opportunities for learning and growth. …

Disrupting Museum Behavior: An Exploration of the Art Institute of Chicago’s “Cripping the Galleries”

On a hot Sunday afternoon, Sydney Erlikh, seated in a wheelchair, leaned against Maypril Krukowski, a woman with glasses seated on a bench. Sounds of church bells, shuffling footsteps, and …
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