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External Pressures on Museum-Going: A 2023 Annual Survey of Museum-Goers Data Story

This visual Data Story is based on findings from the 2023 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the …

Leisure-Time Shifts in a (Mostly) Post-Pandemic World: A 2023 Annual Survey of Museum-Goers Data Story

There have been a lot of changes in how people live their lives over the past five years, largely (but not exclusively) due to the COVID-19 pandemic. While some of these shifts may benefit …

Museum Visitation—Frequency vs. Incidence Gaps: A 2023 Annual Survey of Museum-Goers Data Story

When we plot out certain demographic characteristics, we find that who visits museums frequently (and the gaps we discover) can be very different than who visits museums at all (the …

Museum Visitation: A 2023 Annual Survey of Museum-Goers Data Story

It's been 3.5 years since the COVID-19 pandemic devastated museum visitation. For some museums, visitation is back to normal. For others, well,…

The Path to Financial Recovery and Resilience: An #AAM2022 Keynote by Michael Bobbitt

Michael Bobbitt, Executive Director of Mass Cultural Council, opened the Financial Wellness focus area of the 2022 AAM Annual Meeting & MuseumExpo with his keynote, “The Path to …

Museum sector enjoyed growing numbers of visitors in 2021

The Art Newspaper has unveiled the 100 most popular art museums in the world in 2021 in its annual visitor figures survey, with the museum sector welcoming back growing numbers of …

Theme Index and Museum Index – Global Attractions Attendance Report

This resource was collected from an organization in the nonprofit or museum sector. AAM reviewed and approved this as a resource based on the organization's authority and expertise and …

How the Museum of Science and History in Memphis Used the Pandemic to Springboard Its Strategic Plan

By the time the COVID-19 pandemic arrived, the Pink Palace Museum in Memphis had already started a radical reshaping of its image, structure, and programming. When I began as Executive …

Running with Scissors: Creating a Sustainable History Experience (2017-2020)

You may know that Old Salem Museums & Gardens (OSMG) and The Museum of Early Southern Decorative Arts (MESDA) in Winston-Salem, North Carolina, have been making considerable changes …

Europe’s Museums Are Open, but the Public Isn’t Coming

Visitor information from across Europe tells a fairly consistent story: Museums that have reopened have about a third of the visitors they had this time last year. The Louvre in Paris …

6 Data-Tested Approaches to Building New Audiences

It’s safe to say that most museums would like new visitors. Visitors actualize museums’ missions, give them vibrancy as places of insight and connection, and contribute to their financial …
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Latest Stories from AAM

Interview Tips for Landing Your Dream Museum Job

Category: Career Management
The American Alliance of Museums offers the following guidance from former director of human resources, Katherine McNamee, and AAM hiring managers, Rachel Lee, Cecelia Walls, and Joseph …

Join Me to Create a Future of Reparative Practice at AAM 2024

Category: Center for the Future Of Museums Blog
It’s 2044, and around the nation, and throughout the world, US museums are seen as valued stewards and honored partners in the critical work of supporting communities and preserving …

Planning for Sustainable Success: Building a Development Plan for Museums

Category: Financial Sustainability
A strategic annual development plan is the document every nonprofit organization should have to identify how much money it needs to raise and how it will successfully secure those …

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