Museum Exhibition Materials Pledge: Sustainability Goals into Action Webinar
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What Works for Building Audiences? Let’s Review the Data.
One of the biggest issues museums face right now is diminished attendance. Years after most pandemic-induced closures have lifted, the majority of institutions have still seen only a …
Extending the Invitation: Strategies for Welcoming Visitors and Reducing Barriers to Access
In the aftermath of the pandemic and amidst ongoing calls for museums to become more inclusive and attuned to community needs, many institutions are still seeking ways to recover from …
Finding New Audiences in Small Markets
While most major museums are based in urban centers or tourist hubs, those located in more rural areas face a unique challenge to expand their reach. Without a large local population or a …
External Pressures on Museum-Going: A 2023 Annual Survey of Museum-Goers Data Story
This visual Data Story is based on findings from the 2023 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the …
Leisure-Time Shifts in a (Mostly) Post-Pandemic World: A 2023 Annual Survey of Museum-Goers Data Story
There have been a lot of changes in how people live their lives over the past five years, largely (but not exclusively) due to the COVID-19 pandemic. While some of these shifts may benefit …
Museum Visitation—Frequency vs. Incidence Gaps: A 2023 Annual Survey of Museum-Goers Data Story
When we plot out certain demographic characteristics, we find that who visits museums frequently (and the gaps we discover) can be very different than who visits museums at all (the …
Museum Visitation: A 2023 Annual Survey of Museum-Goers Data Story
It's been 3.5 years since the COVID-19 pandemic devastated museum visitation. For some museums, visitation is back to normal. For others, well,…
The Path to Financial Recovery and Resilience: An #AAM2022 Keynote by Michael Bobbitt
Michael Bobbitt, Executive Director of Mass Cultural Council, opened the Financial Wellness focus area of the 2022 AAM Annual Meeting & MuseumExpo with his keynote, “The Path to …
How the Museum of Science and History in Memphis Used the Pandemic to Springboard Its Strategic Plan
By the time the COVID-19 pandemic arrived, the Pink Palace Museum in Memphis had already started a radical reshaping of its image, structure, and programming. When I began as Executive …
Running with Scissors: Creating a Sustainable History Experience (2017-2020)
You may know that Old Salem Museums & Gardens (OSMG) and The Museum of Early Southern Decorative Arts (MESDA) in Winston-Salem, North Carolina, have been making considerable changes …
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How Museums Can Mitigate Damage to Collections
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Industry Advertorial
This post is an advertorial written by an organization that serves the museum field. The views, opinions, and positions expressed by the authors and those providing comments are theirs …
Twenty Innovative Program Ideas for Small Museums
The tips below were shared by Ann Bennett, Allison Schell, Kenny Libben, Susan Goganian, and several audience members during the 60 Ideas in 60 Minutes: Small Museums Are Thriving! session …
Museums for Midlife: A Q&A with Chip Conley
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Alliance Blog
If you’ve ever seen my library or chatted with me about what I’m reading, you’ll know that I have a soft spot for TED Talk–style books. If Adam Grant or Simon Sinek has a new book, I’ve …