Regional Emergency Networks: VACDaRN’s Response to Vermont’s Severe Weather and Flooding
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C2C Care/FAIC
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Attendance
Finding New Audiences in Small Markets
While most major museums are based in urban centers or tourist hubs, those located in more rural areas face a unique challenge to expand their reach. Without a large local population or a …
External Pressures on Museum-Going: A 2023 Annual Survey of Museum-Goers Data Story
This visual Data Story is based on findings from the 2023 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the …
Leisure-Time Shifts in a (Mostly) Post-Pandemic World: A 2023 Annual Survey of Museum-Goers Data Story
There have been a lot of changes in how people live their lives over the past five years, largely (but not exclusively) due to the COVID-19 pandemic. While some of these shifts may benefit …
Museum Visitation—Frequency vs. Incidence Gaps: A 2023 Annual Survey of Museum-Goers Data Story
When we plot out certain demographic characteristics, we find that who visits museums frequently (and the gaps we discover) can be very different than who visits museums at all (the …
Museum Visitation: A 2023 Annual Survey of Museum-Goers Data Story
It's been 3.5 years since the COVID-19 pandemic devastated museum visitation. For some museums, visitation is back to normal. For others, well,…
The Path to Financial Recovery and Resilience: An #AAM2022 Keynote by Michael Bobbitt
Michael Bobbitt, Executive Director of Mass Cultural Council, opened the Financial Wellness focus area of the 2022 AAM Annual Meeting & MuseumExpo with his keynote, “The Path to …
Museum sector enjoyed growing numbers of visitors in 2021
The Art Newspaper has unveiled the 100 most popular art museums in the world in 2021 in its annual visitor figures survey, with the museum sector welcoming back growing numbers of …
Theme Index and Museum Index – Global Attractions Attendance Report
This resource was collected from an organization in the nonprofit or museum sector. AAM reviewed and approved this as a resource based on the organization's authority and expertise and …
How the Museum of Science and History in Memphis Used the Pandemic to Springboard Its Strategic Plan
By the time the COVID-19 pandemic arrived, the Pink Palace Museum in Memphis had already started a radical reshaping of its image, structure, and programming. When I began as Executive …
Running with Scissors: Creating a Sustainable History Experience (2017-2020)
You may know that Old Salem Museums & Gardens (OSMG) and The Museum of Early Southern Decorative Arts (MESDA) in Winston-Salem, North Carolina, have been making considerable changes …
Europe’s Museums Are Open, but the Public Isn’t Coming
Visitor information from across Europe tells a fairly consistent story: Museums that have reopened have about a third of the visitors they had this time last year. The Louvre in Paris …
6 Data-Tested Approaches to Building New Audiences
It’s safe to say that most museums would like new visitors. Visitors actualize museums’ missions, give them vibrancy as places of insight and connection, and contribute to their financial …
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Safe Zone for the Museum Field
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2024 AAM Annual Meeting & MuseumExpo
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Baltimore, MD
Adaptability for Sustainability: Evolving Beyond Your Institution’s Past to Influence Its Future – OMA Webinar
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Ohio Museums Association
Latest Stories from AAM
2024 Museum Board Leadership: A National Report
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Research and Reports
Museum Board Leadership 2024: A National Report, conducted by AAM and Slover Linett at NORC with support from Northern Trust, serves as the second iteration of Museum Board Leadership 2017. …
Social Impact Toolkit
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Social Impact
Measuring museum social impact is a long journey, and requires time and commitment. The Measurement of Museum Social Impact initiative (MOMSI) designed a toolkit to set museums up for …
Annual Report Template
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Governance & Support Organizations
An annual report is more than just a document; it’s a powerful engagement tool. It serves as a window into the museum’s soul, offering a transparent view of financial vitality, program …