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Museum sector enjoyed growing numbers of visitors in 2021

The Art Newspaper has unveiled the 100 most popular art museums in the world in 2021 in its annual visitor figures survey, with the museum sector welcoming back growing numbers of visitors. …

How the Museum of Science and History in Memphis Used the Pandemic to Springboard Its Strategic Plan

By the time the COVID-19 pandemic arrived, the Pink Palace Museum in Memphis had already started a radical reshaping of its image, structure, and programming. When I began as Executive …

Running with Scissors: Creating a Sustainable History Experience (2017-2020)

You may know that Old Salem Museums & Gardens (OSMG) and The Museum of Early Southern Decorative Arts (MESDA) in Winston-Salem, North Carolina, have been making considerable changes …

Europe’s Museums Are Open, but the Public Isn’t Coming

Visitor information from across Europe tells a fairly consistent story: Museums that have reopened have about a third of the visitors they had this time last year. The Louvre in Paris …

6 Data-Tested Approaches to Building New Audiences

It’s safe to say that most museums would like new visitors. Visitors actualize museums’ missions, give them vibrancy as places of insight and connection, and contribute to their financial …

What It Means to Be a University Museum in the Twenty-First Century

These days, when I stop by the café at the Chazen Museum of Art, I often find myself in conversation with my University of Wisconsin–Madison colleagues—students, staff, and professors from …

Louvre’s visitor numbers drop as museum tries to limit overcrowding

Last year, the Louvre paid special attention to managing visitor flows and visiting conditions. It encourages online booking, especially in the summer months of June, July and August. …

Museum Pricing for Affordability and Profit

What does it cost to buy an airline ticket, book a rideshare service, or make a hotel reservation? Nowadays the answer to that question may vary minute-to-minute, as companies use data …

Transforming Data into Stories with the Annual Survey of Museum-Goers

Who visits our museums? What are their motivations, and what do they expect from the experience? Alternatively, who is not visiting, and why not? These are critical questions for the future …

The Fixer Upper Effect: Waco museums enjoy the ride (and try to learn the deeper meaning)

It’s Monday, November 5, at 1:01 pm. I’m headed to a meeting in downtown Waco, Texas. As I drive by The Silos, a retail space developed by Fixer Upper stars Chip and Joanna Gaines, I am …

When it comes to museum attendance, it’s more than just a numbers game

At this time of year, when The Art Newspaper publishes its annual round-up of museum visitor figures, it is fascinating to see how venues around the world have performed. However, a "league …

Say Cheese! 3 Ways Museums Can Compete with Instagrammable Pop-Ups

This article is loosely based on a session panel that I facilitated at the 2018 New England Museum Association (NEMA) conference titled, “Let Me Take a Selfie: The Power of Photo Ops and …
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Latest Stories from AAM

Sky’s the Limit: Holosonics’ Revolutionary Audio Spotlight Technology Honors Revolutionary Women at New England Air Museum

Category: Industry Advertorial
New England Women in Aviation, the permanent exhibit unveiled in March 2022 at the New England Air Museum (NEAM) in Windsor Locks, Connecticut, utilizes Holosonics’ patented directional …

Contact Senators Today and Advocacy at #AAM2022

Category: Advocacy Alert
Advocacy Alert – May 13, 2022 In this Alliance Advocacy Alert: Act Now: Ask Your Senators to Sign On to Senate OMS Letter by May 20! Join Us in Boston: Advocacy Sessions at #AAM2022 …

With Strategic Focus, TikTok Creates New Opportunities for Cultural Institutions to Inspire Critical Thinking and Constructive Dialogue

Category: Alliance Blog
In September of 2021, TikTok surpassed one billion users, making it the fastest-growing social media app. The video-sharing platform allows users to post short-form videos, which are then …

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