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The Path to Financial Recovery and Resilience: An #AAM2022 Keynote by Michael Bobbitt

Michael Bobbitt, Executive Director of Mass Cultural Council, opened the Financial Wellness focus area of the 2022 AAM Annual Meeting & MuseumExpo with his keynote, “The Path to …

Museum sector enjoyed growing numbers of visitors in 2021

The Art Newspaper has unveiled the 100 most popular art museums in the world in 2021 in its annual visitor figures survey, with the museum sector welcoming back growing numbers of …

How the Museum of Science and History in Memphis Used the Pandemic to Springboard Its Strategic Plan

By the time the COVID-19 pandemic arrived, the Pink Palace Museum in Memphis had already started a radical reshaping of its image, structure, and programming. When I began as Executive …

Running with Scissors: Creating a Sustainable History Experience (2017-2020)

You may know that Old Salem Museums & Gardens (OSMG) and The Museum of Early Southern Decorative Arts (MESDA) in Winston-Salem, North Carolina, have been making considerable changes …

Europe’s Museums Are Open, but the Public Isn’t Coming

Visitor information from across Europe tells a fairly consistent story: Museums that have reopened have about a third of the visitors they had this time last year. The Louvre in Paris …

6 Data-Tested Approaches to Building New Audiences

It’s safe to say that most museums would like new visitors. Visitors actualize museums’ missions, give them vibrancy as places of insight and connection, and contribute to their financial …

What It Means to Be a University Museum in the Twenty-First Century

These days, when I stop by the café at the Chazen Museum of Art, I often find myself in conversation with my University of Wisconsin–Madison colleagues—students, staff, and professors from …

Louvre’s visitor numbers drop as museum tries to limit overcrowding

Last year, the Louvre paid special attention to managing visitor flows and visiting conditions. It encourages online booking, especially in the summer months of June, July and August. …

Museum Pricing for Affordability and Profit

What does it cost to buy an airline ticket, book a rideshare service, or make a hotel reservation? Nowadays the answer to that question may vary minute-to-minute, as companies use data …

Transforming Data into Stories with the Annual Survey of Museum-Goers

Who visits our museums? What are their motivations, and what do they expect from the experience? Alternatively, who is not visiting, and why not? These are critical questions for the future …

The Fixer Upper Effect: Waco museums enjoy the ride (and try to learn the deeper meaning)

It’s Monday, November 5, at 1:01 pm. I’m headed to a meeting in downtown Waco, Texas. As I drive by The Silos, a retail space developed by Fixer Upper stars Chip and Joanna Gaines, I am …

When it comes to museum attendance, it’s more than just a numbers game

At this time of year, when The Art Newspaper publishes its annual round-up of museum visitor figures, it is fascinating to see how venues around the world have performed. However, a "league …
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Latest Stories from AAM

A Free Survey to Measure a Sense of Belonging at Museums

Category: Alliance Blog
Not everyone wants to visit a museum. This is in part because of operational issues like cost, location, schedule, but these aren’t the whole story. Some don’t even reach the point of …

Ask an Expert: What Else Can We Digitize?

Category: Alliance Blog
With the new needs imposed by the pandemic, museums have seen considerable digital growth over the past few years. Not only have they begun to deliver more content and programming online, …

Salary Transparency in Job Postings: One Museum’s Journey

Category: Alliance Blog
For the past several years, the Corning Museum of Glass (CMoG) has been working to draft a long-range DEI&A strategic plan, with input from the museum’s cross-departmental DEI Matrix …

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