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How the Museum of Science and History in Memphis Used the Pandemic to Springboard Its Strategic Plan

By the time the COVID-19 pandemic arrived, the Pink Palace Museum in Memphis had already started a radical reshaping of its image, structure, and programming. When I began as Executive …

Running with Scissors: Creating a Sustainable History Experience (2017-2020)

You may know that Old Salem Museums & Gardens (OSMG) and The Museum of Early Southern Decorative Arts (MESDA) in Winston-Salem, North Carolina, have been making considerable changes …

Europe’s Museums Are Open, but the Public Isn’t Coming

Visitor information from across Europe tells a fairly consistent story: Museums that have reopened have about a third of the visitors they had this time last year. The Louvre in Paris …

6 Data-Tested Approaches to Building New Audiences

It’s safe to say that most museums would like new visitors. Visitors actualize museums’ missions, give them vibrancy as places of insight and connection, and contribute to their financial …

What It Means to Be a University Museum in the Twenty-First Century

These days, when I stop by the café at the Chazen Museum of Art, I often find myself in conversation with my University of Wisconsin–Madison colleagues—students, staff, and professors from …

Louvre’s visitor numbers drop as museum tries to limit overcrowding

Last year, the Louvre paid special attention to managing visitor flows and visiting conditions. It encourages online booking, especially in the summer months of June, July and August. …

Museum Pricing for Affordability and Profit

What does it cost to buy an airline ticket, book a rideshare service, or make a hotel reservation? Nowadays the answer to that question may vary minute-to-minute, as companies use data …

Transforming Data into Stories with the Annual Survey of Museum-Goers

Who visits our museums? What are their motivations, and what do they expect from the experience? Alternatively, who is not visiting, and why not? These are critical questions for the future …

The Fixer Upper Effect: Waco museums enjoy the ride (and try to learn the deeper meaning)

It’s Monday, November 5, at 1:01 pm. I’m headed to a meeting in downtown Waco, Texas. As I drive by The Silos, a retail space developed by Fixer Upper stars Chip and Joanna Gaines, I am …

When it comes to museum attendance, it’s more than just a numbers game

At this time of year, when The Art Newspaper publishes its annual round-up of museum visitor figures, it is fascinating to see how venues around the world have performed. However, a "league …

Say Cheese! 3 Ways Museums Can Compete with Instagrammable Pop-Ups

This article is loosely based on a session panel that I facilitated at the 2018 New England Museum Association (NEMA) conference titled, “Let Me Take a Selfie: The Power of Photo Ops and …

Commerce vs. Curation: Lessons From Today’s Museums World

"We see more private collectors engaged with museum boards and loaning works to museums," said John Mathews, head of private wealth management at UBS America. "Competition for the best …
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Integrating Civic Learning Across Museum Education

Category: On-Demand Programs: Education and Interpretation
For years, museums have wondered how to be more relevant and to embrace our identities as civic institutions. At a time when multiple pandemics and crises of governance face the country and …

CARE-apy: Psychological Science and the Visitor Experience

Category: On-Demand Programs: Audience Research & Evaluation
When visitors leave a museum, in what ways are they different than when they walked in? What intellectual connections did visitors make with the ideas and artifacts with which they …

Changing Expectations, Changing Experiences: Cultural Audiences in the Post‐pandemic World

Category: On-Demand Programs: Engaging Audiences
This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. Audience attitudes towards culture—including basic assumptions about what constitutes a cultural …

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