Posts
Attendance
What It Means to Be a University Museum in the Twenty-First Century
These days, when I stop by the café at the Chazen Museum of Art, I often find myself in conversation with my University of Wisconsin–Madison colleagues—students, staff, and professors from …
Louvre’s visitor numbers drop as museum tries to limit overcrowding
Last year, the Louvre paid special attention to managing visitor flows and visiting conditions. It encourages online booking, especially in the summer months of June, July and August. …
Museum Pricing for Affordability and Profit
What does it cost to buy an airline ticket, book a rideshare service, or make a hotel reservation? Nowadays the answer to that question may vary minute-to-minute, as companies use data …
Transforming Data into Stories with the Annual Survey of Museum-Goers
Who visits our museums? What are their motivations, and what do they expect from the experience? Alternatively, who is not visiting, and why not? These are critical questions for the future …
The Fixer Upper Effect: Waco museums enjoy the ride (and try to learn the deeper meaning)
It’s Monday, November 5, at 1:01 pm. I’m headed to a meeting in downtown Waco, Texas. As I drive by The Silos, a retail space developed by Fixer Upper stars Chip and Joanna Gaines, I am …
When it comes to museum attendance, it’s more than just a numbers game
At this time of year, when The Art Newspaper publishes its annual round-up of museum visitor figures, it is fascinating to see how venues around the world have performed. However, a "league …
Say Cheese! 3 Ways Museums Can Compete with Instagrammable Pop-Ups
This article is loosely based on a session panel that I facilitated at the 2018 New England Museum Association (NEMA) conference titled, “Let Me Take a Selfie: The Power of Photo Ops and …
Commerce vs. Curation: Lessons From Today’s Museums World
"We see more private collectors engaged with museum boards and loaning works to museums," said John Mathews, head of private wealth management at UBS America. "Competition for the best …
As Museum Attendance Declines, One Institute Argues Audience Engagement Is on the Rise
The National Center for Arts Research, which was created in 2012 by the Meadows School of the Arts and the Cox School of Business at Southern Methodist University, says museums "have the …
Back For More: Attracting Repeat Visitors to Single-Focus Museums
This article originally appeared in the March/April 2013 edition of Museum magazine. In 1955, the 68-year-old socialite and philanthropist Marjorie Merriweather Post bought a 36-room …