Audience Research and Evaluation

6 Data-Tested Approaches to Building New Audiences

By Joseph O'Neill

It’s safe to say that most museums would like new visitors. Visitors actualize museums’ missions, give them vibrancy as places of insight and connection, and contribute to their financial welfare. Even for museums that receive plenty of …
Examining and Applying Data for Action: A CARE Webinar on Understanding and Using Data

By American Alliance of Museums

Watch this recorded program with leaders from AAM’s Committee on Audience Research and Evaluation who present tools and experiences to walk participants through how to present information, facilitate data discussions, and support teams in …
Starting Evaluation with Team-Based Inquiry

By American Alliance of Museums

View a recording of "Starting Evaluation with Team-Based Inquiry," a webinar presented by the Committee on Audience Research and Evaluation on March 11, 2020. Presenters from the Minnesota Historical Society and Como Park Zoo and …
CARE-apy: How to Evaluate Without a Staff Evaluator

By American Alliance of Museums

View a recording of "CARE-apy: How to Evaluate Without a Staff Evaluator," a webinar presented by the Committee on Audience Research and Evaluation on April 30, 2020. Emily Craig and Michelle Mileham are two museum professionals who …
Increase the Impact: Ensuring Evaluation is Institution-Wide

By American Alliance of Museums

This recorded webinar explores how to successfully foster an institutional culture where evaluation efforts and outcomes are utilized and embraced across departments and all levels of the organization to reach common goals. Speakers from …
The Mall Over the Museum

By Susie Wilkening

This article originally appeared in the September/October 2009 issue of Museum magazine, a benefit of AAM membership. “We’ve outgrown museums,” the girl said. Behind her, heads nodded in agreement. Were these 13-year-olds trying to say …