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With Strategic Focus, TikTok Creates New Opportunities for Cultural Institutions to Inspire Critical Thinking and Constructive Dialogue

In September of 2021, TikTok surpassed one billion users, making it the fastest-growing social media app. The video-sharing platform allows users to post short-form videos, which are then …

Community and collaboration at the High Museum of Art

Randall Suffolk has been the director of the High Museum of Art since 2015. Previously, he served as director of Philbrook Museum of Art in Tulsa, Oklahoma, and as director of The Hyde …

How a Rapid-Response Pop-Up Inspired New Notions of Audience and Community

The events of 2020 and 2021 forced museums to innovate in ways and at a speed that would have been unthinkable prior. Our hope is that 2022 brings about a time of reflection, where we take …

Join the Conversation: Creative Aging and the Future of Museums

This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. How can museums embrace the ‘Aging Revolution’ with purpose and intentionality? Learn from four museums …

After MAP, KidsPlay Children’s Museum Is Ready to Build Community Bridges

Through the Museum Assessment Program, museums gain perspective on how to improve core areas of their operations, with a combination of guided self-reflection and close consultation with an …

Changing Expectations, Changing Experiences: Cultural Audiences in the Post‐pandemic World

This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. Audience attitudes towards culture—including basic assumptions about what constitutes a cultural …

Engagement Strategies During Times of Low (or no) Attendance

This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. This session looks at how museums can engage with their audience during times of low, no, or altered …

60 Ideas in 60 Minutes: Sizzling Ideas in Audience Engagement and Inclusion

This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. Watch this recording from the Public Relations and Marketing (PRAM) Professional Network, Visitor …

From Preservation to Participation: The Journey of Sandy Spring Museum

Many museums think that serving the needs of more ethnically diverse constituents will lose them “traditional” audience and supporters, but at Sandy Spring Museum (SSM), we’ve found just …

How the Museum of Science and History in Memphis Used the Pandemic to Springboard Its Strategic Plan

By the time the COVID-19 pandemic arrived, the Pink Palace Museum in Memphis had already started a radical reshaping of its image, structure, and programming. When I began as Executive …

Museums Can Renew America Through the Semiquincentennial

Though it may still feel like a long way off, the United States’ 250th anniversary is rapidly approaching. Right now, the US Semiquincentennial Commission, federal agencies, state history …

New Resource—Strategies for Engaging and Representing Latinos in Museums

The Latino Network of the American Alliance of Museums has released Strategies for Engaging and Representing Latinos in Museums, a new in-depth resource which provides background …
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Latest Stories from AAM

Family Interactive Spaces: Are They Necessary or Just Nice?

Category: Alliance Blog
Cultivating a strong family audience is critical for museums, and as practitioners we use many different strategies to do this, including special family days and festivals, workshops, …

Sky’s the Limit: Holosonics’ Revolutionary Audio Spotlight Technology Honors Revolutionary Women at New England Air Museum

Category: Industry Advertorial
New England Women in Aviation, the permanent exhibit unveiled in March 2022 at the New England Air Museum (NEAM) in Windsor Locks, Connecticut, utilizes Holosonics’ patented directional …

Contact Senators Today and Advocacy at #AAM2022

Category: Advocacy Alert
Advocacy Alert – May 13, 2022 In this Alliance Advocacy Alert: Act Now: Ask Your Senators to Sign On to Senate OMS Letter by May 20! Join Us in Boston: Advocacy Sessions at #AAM2022 …

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