Museum Exhibition Materials Pledge: Sustainability Goals into Action Webinar
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Posts
Marketing & Public Relations
Scrappy Ways to Get Your Museum in the News
For many museums—especially small- or medium-sized institutions where everyone wears multiple hats—a marketing department is a luxury, let alone dedicated media relations staff. For those …
A Museums Guide to Phishing, Security, and Moderation on Social Media Platforms
In today’s digital age, social media platforms serve as valuable tools for museums to engage with their audience, promote exhibitions, and share educational content. However, with any …
What Works for Building Audiences? Let’s Review the Data.
One of the biggest issues museums face right now is diminished attendance. Years after most pandemic-induced closures have lifted, the majority of institutions have still seen only a …
Define Museum: A Q&A with the Museum Glossary Project Team
One of my all-time favorite sayings is, “If you want to go fast, go alone; if you want to go far, go together,” which was the case with the Museum Marketing, Communications, & Audience …
Speaking the Audience’s Language: A Q&A with James Heaton
At some point in the pandemic, I was working on a project, and I needed a museum-based definition of a term relating to audience development and museum work. I started by flipping through a …
Seizing the Moment: How Museum Outreach and Programming Can Champion Overlooked Communities
Sometimes, instead of waiting for an invitation, overlooked communities will come knocking at your door. If so, is your museum ready to be fearless, seize the moment, collaborate, share …
Finding New Audiences in Small Markets
While most major museums are based in urban centers or tourist hubs, those located in more rural areas face a unique challenge to expand their reach. Without a large local population or a …
10 Tips for Creating an Engaging Museum Website
The American Alliance of Museums offers the following information from Francesca Parker, Director of Project Management at Purple Rock Scissors. The information shared here is based on the …
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Latest Stories from AAM
How Museums Can Mitigate Damage to Collections
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Industry Advertorial
This post is an advertorial written by an organization that serves the museum field. The views, opinions, and positions expressed by the authors and those providing comments are theirs …
Museums for Midlife: A Q&A with Chip Conley
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Alliance Blog
If you’ve ever seen my library or chatted with me about what I’m reading, you’ll know that I have a soft spot for TED Talk–style books. If Adam Grant or Simon Sinek has a new book, I’ve …
Twenty Innovative Program Ideas for Small Museums
The tips below were shared by Ann Bennett, Allison Schell, Kenny Libben, Susan Goganian, and several audience members during the 60 Ideas in 60 Minutes: Small Museums Are Thriving! session …