Scrappy Ways to Get Your Museum in the News
For many museums—especially small- or medium-sized institutions where everyone wears multiple hats—a marketing department is a luxury, let alone dedicated media relations staff. For those without experience dealing with the press, the …
A Museums Guide to Phishing, Security, and Moderation on Social Media Platforms
In today’s digital age, social media platforms serve as valuable tools for museums to engage with their audience, promote exhibitions, and share educational content. However, with any use of social media comes the risk of phishing …
What Works for Building Audiences? Let’s Review the Data.
One of the biggest issues museums face right now is diminished attendance. Years after most pandemic-induced closures have lifted, the majority of institutions have still seen only a partial return of their visitors—an average of 71 …
Define Museum: A Q&A with the Museum Glossary Project Team
One of my all-time favorite sayings is, “If you want to go fast, go alone; if you want to go far, go together,” which was the case with the Museum Marketing, Communications, & Audience Engagement Glossary project. In part one of this …
Speaking the Audience’s Language: A Q&A with James Heaton
At some point in the pandemic, I was working on a project, and I needed a museum-based definition of a term relating to audience development and museum work. I started by flipping through a few books in my library, none of which had what I …
Seizing the Moment: How Museum Outreach and Programming Can Champion Overlooked Communities
Sometimes, instead of waiting for an invitation, overlooked communities will come knocking at your door. If so, is your museum ready to be fearless, seize the moment, collaborate, share narratives, and maybe even have some fun? One such …
Finding New Audiences in Small Markets
While most major museums are based in urban centers or tourist hubs, those located in more rural areas face a unique challenge to expand their reach. Without a large local population or a steady flow of out-of-towners, how can isolated …
10 Tips for Creating an Engaging Museum Website
The American Alliance of Museums offers the following information from Francesca Parker, Director of Project Management at Purple Rock Scissors. The information shared here is based on the best available information as of publication. …
Museums and Responding in Times of Crisis
In recent years, museums have responded to a range of current events—from war and national movements to climate change and gun violence—in many ways, from statements to public programming and special exhibits. With a growing emphasis on …
Advancing DEAI in a Polarized World
Recently, we hosted a webinar with museum leaders on values-based communications for diversity, equity, accessibility, and inclusion (DEAI). While all attendees were eager to commit fully to DEAI, many acknowledged the risks of doing so in …
