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Marketing & Public Relations
Is Instagram culture a positive influence for museums?
I would expect many of us who work in the industry remember the first time we visited a museum we have since grown to love, the first time we saw an exhibition that would change our …
A Museum ‘Dating’ App Helps Visitors Fall in Love with Art
As the High Museum of Art prepared to completely reinstall its collection in the fall of 2018, we began talking about how we could use mobile technologies in new and innovative ways to …
Attracting Visitors with User-Generated Content
If I ever find myself with a few hours to spare, there’s no place I’d rather be than a museum. Visiting a new exhibit fills me with exhilaration, perspective, and knowledge. But in North …
What Museums Can Learn from Amanda Palmer
On the way to New Zealand in the spring of 2016, I started reading Amanda Palmer’s The Art of Asking. I thought of it as “me time” reading, and as such it was relegated to snippets of time …
Seven broad statements that may or may not help your museum do a bit better at social media
But it depends on your specific context and struggles A thicc sheep and a chicken in trousers catapulted The Museum of English Rural Life to viral fame on Twitter in 2018. We've gone from …
Simple Ways Museums Can Use Content Marketing to Engage Their Audiences (and Attract New Ones)
Most foodies are familiar with the concept of Michelin starred restaurants. If you’re not, The Michelin Guide is revered by food-centric travelers and ambitious chefs stake their entire …
Nevada Museum of Art, Bartlett Design Garner Top Prize in Alliance 2018 Publications Design Competition
FOR IMMEDIATE RELEASE ARLINGTON, VA – “Unsettled,” the exhibition catalog from the Nevada Museum of Art, has been honored with the best-in-show award in the 2018 Museum Publications Design …
What Does the Future Hold for China’s Museums and Art Districts?
Over the past decade, Beijing's 798 Art Zone or M50 and the West Bund Culture Corridor in Shanghai are true testaments to China's growing appetite for arts. Each weekend, hordes of …
Tips and Takeaways from the Historic House Summit: Starting the Marathon of Digital Content Strategy
During the end of March 2018, the American Alliance of Museums hosted the Historic House Museum Summit at George Washington’s Mount Vernon. I have decided that trying (and failing) to tell …
Museums & Personalized Learning: Hey Vermont, Wassup?!?!
School started last week for Vermont students, and incoming high school freshmen are going to be exploring a fragment of the future. The class of 2020 will be the first students covered by …
Futurist Friday: Empathetic AI
Whenever a new technology starts to take off (drones, 3D printing, Virtual Reality), the initial breathless coverage in the press is inevitably followed by articles deriding the trivial …
Wordless Wednesday: Ghosts & Toast
#ImmersiveTheater #Telepathy #MobileTechnology@wearesandbox @ACMI #ACMIX Follow the link in the photo caption to the associated story. You can find more glimpses of the future (and links) …