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Road to Results: Align your Organization to Build Audiences
This recorded webinar explores three of the nine effective practices for audience building detailed in The Wallace Foundation report, Road to Results: Effective Practices for Building Arts Audiences (Thinking through the Relationship, … -
Magnetic Museums Part 4: Building Trust through High Performance, Becoming Essential
Magnetic museums overcome a central challenge facing museums today – how to become essential – by increasing their relevance, responsiveness, and pertinence to daily life in their communities. At the same time, they also are … -
Magnetic Museums Part 3: Embracing 360 Engagement, Widening the Circle
In this recorded webinar learn the ways in which magnetic museums connect people to each other around ideas, issues and experiences while providing opportunities to participate and contribute, advance institutional missions and strengthen … -
Magnetic Museums Part 2: Building Core Alignment, Empowering Others
Watch this recorded webinar to learn how to build a shared vision, mission, and compelling set of long-t… -
Magnetic Museums Part 1: What Makes a Museum Magnetic?
Watch this webinar for a practical overview of the science of magnetism, the art of engagement, and the six practices of magnetic museums: building core alignment, embracing 360 engagement, empowering others, widening the circle and … -
Building Audience Engagement and Public Awareness through Crowdfunding
Watch this recorded webinar to learn how the Smithsonian Freer and Sackler Galleries embarked on the Smithsonian’s first major crowdfunding campaign, raising more tha…
On-Demand Programs: Engaging Audiences
AAM’s audience engagement programs cover topics including empowering others, becoming an essential part of your community, knowing your audience, and aligning your museum from within on community engagement.
On-demand programs are free to Individual, Ally, Industry, Tier 2, and Tier 3 Members. Be sure to log in to your membership account to access these programs.
Upcoming Events
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Green Museums Summit
Event Date:Presented by: MuseumNext -
Real-World HR: Strategies That Strengthen Culture
Event Date:Presented by: Southeastern Museums Conference -
Making Conferences Count: Before, During, and After
Event Date:Presented by: Ohio Museums Association -
2026 Cultural Governance & Leadership Series
Event Date:Presented by: American Public Gardens Association
Latest Stories from AAM
Seven Key Insights for a Data-Informed 2026
Category:
Alliance Blog
For museum professionals striving to make data-informed decisions, 2025 brought a bevy of …
A Personal Tour of TrendsWatch 2026
Category:
On-Demand Programs
Center for the Future of Museums Director Elizabeth Merritt offers a tour of the trends …
Trust and Responsibility to Community, Part Three: A 2025 Annual Survey of Museum-Goers Data Story
Category:
Alliance Blog
This visual Data Story is based on findings from the 2025 Annual Survey of Museum-Goers, …