AAM’s audience engagement programs cover topics including empowering others, becoming an essential part of your community, knowing your audience, and aligning your museum from within on community engagement.

On-demand programs are free to Individual, Ally, Industry, Tier 2, and Tier 3 Members. Be sure to log in to your membership account to access these programs.

Road to Results: Align your Organization to Build Audiences

This recorded webinar explores three of the nine effective practices for audience building detailed in The Wallace Foundation report, Road to Results: Effective Practices for Building Arts Audiences (Thinking through the Relationship, …

Magnetic Museums Part 4: Building Trust through High Performance, Becoming Essential

Magnetic museums overcome a central challenge facing museums today – how to become essential – by increasing their relevance, responsiveness, and pertinence to daily life in their communities. At the same time, they also are …

Magnetic Museums Part 3: Embracing 360 Engagement, Widening the Circle

In this recorded webinar learn the ways in which magnetic museums connect people to each other around ideas, issues and experiences while providing opportunities to participate and contribute, advance institutional missions and strengthen …

Magnetic Museums Part 2: Building Core Alignment, Empowering Others

Watch this recorded webinar to learn how to build a shared vision, mission, and compelling set of long-t…

Magnetic Museums Part 1: What Makes a Museum Magnetic?

Watch this webinar for a practical overview of the science of magnetism, the art of engagement, and the six practices of magnetic museums: building core alignment, embracing 360 engagement, empowering others, widening the circle and …

Building Audience Engagement and Public Awareness through Crowdfunding

Watch this recorded webinar to learn how the Smithsonian Freer and Sackler Galleries embarked on the Smithsonian’s first major crowdfunding campaign, raising more tha…

Latest Stories from AAM

Now Available: On-Demand Sessions from AAM 2025

Category: Alliance Blog
Couldn’t make it to Los Angeles this spring for the AAM Annual Meeting & …

Year-round Advocacy

Category: On-Demand Programs
Effective advocacy is not a “one and done” activity.  It is a continuous process, rather …

AAM Announces Latest Accreditation Awards: 48 Museums Achieve This Distinction

Category: Press Release
For Immediate Release Arlington, VA – The American Alliance of Museums (AAM), the …

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