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Road to Results: Align your Organization to Build Audiences
This recorded webinar explores three of the nine effective practices for audience building detailed in The Wallace Foundation report, Road to Results: Effective Practices for Building Arts Audiences (Thinking through the Relationship, … -
Magnetic Museums Part 4: Building Trust through High Performance, Becoming Essential
Magnetic museums overcome a central challenge facing museums today – how to become essential – by increasing their relevance, responsiveness, and pertinence to daily life in their communities. At the same time, they also are … -
Magnetic Museums Part 3: Embracing 360 Engagement, Widening the Circle
In this recorded webinar learn the ways in which magnetic museums connect people to each other around ideas, issues and experiences while providing opportunities to participate and contribute, advance institutional missions and strengthen … -
Magnetic Museums Part 2: Building Core Alignment, Empowering Others
Watch this recorded webinar to learn how to build a shared vision, mission, and compelling set of long-t… -
Magnetic Museums Part 1: What Makes a Museum Magnetic?
Watch this webinar for a practical overview of the science of magnetism, the art of engagement, and the six practices of magnetic museums: building core alignment, embracing 360 engagement, empowering others, widening the circle and … -
Building Audience Engagement and Public Awareness through Crowdfunding
Watch this recorded webinar to learn how the Smithsonian Freer and Sackler Galleries embarked on the Smithsonian’s first major crowdfunding campaign, raising more tha…
On-Demand Programs: Engaging Audiences
AAM’s audience engagement programs cover topics including empowering others, becoming an essential part of your community, knowing your audience, and aligning your museum from within on community engagement.
On-demand programs are free to Individual, Ally, Industry, Tier 2, and Tier 3 Members. Be sure to log in to your membership account to access these programs.
Upcoming Events
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Making the Case: Story + Data Advocacy for Museums
Event Date:Presented by: Ohio Museums Association -
Museum Wellness Summit
Event Date:Presented by: MuseumNext -
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Documenting Historic Cemeteries
Event Date:Presented by: American Association for State and Local History (AASLH)
Latest Stories from AAM
From Numbers to Narratives: Exploring the Annual Snapshot Survey
Category:
On-Demand Programs
This year’s Snapshot Report sheds light on the challenging year the museum field …
Solo Museum Visitors: A 2025 Annual Survey of Museum-Goers Data Story
Category:
Alliance Blog
This visual Data Story is based on findings from the 2025 Annual Survey of Museum-Goers, …
Projections for 2026: Heaps of Uncertainty
Category:
Center for the Future of Museums Blog
I often start the year on this blog by sharing some thoughts about what may be in store …