On-Demand Programs: Audience Research & Evaluation

AAM’s audience research and evaluation programs cover a broad range of topics including, but not limited to, social media benchmarking, using data without an evaluator, and incorporating evaluation throughout your museum.

On-demand programs are free to Individual, Ally, Industry, Tier 2, and Tier 3 Members. Be sure to log in to your membership account to access.

CAREapy: Expanding COVES to Art Museums

By American Alliance of Museums

The Collaboration for Ongoing Visitor Experience Studies (COVES) is designed to unite museums in systematically collecting audience-level data with a focus on institutional and field-wide improvement. Learn about how we are engaging in …
CAREapy: Research With, Not On: Engaging in Authentic Collaboration with Communities

By American Alliance of Museums

In 2020, the Coronavirus pandemic, the murder of George Floyd, and the subsequent national and worldwide protests, along with too many other events to list, drew attention to systemic racism in focused and unignorable ways and demanded …
Social Media Benchmarking: Evaluation Projects in Action at the Cleveland Museum of Art

By American Alliance of Museums

Watch this recorded webinar in which the Cleveland Museum of Art shares how they undertook a dedicated exploration into new metrics for social media benchmarking upon the museum’s temporary closure due to the pandemic in sp…
Examining and Applying Data for Action: A CARE Webinar on Understanding and Using Data

By American Alliance of Museums

Watch this recorded program with leaders from AAM’s Committee on Audience Research and Evaluation who present tools and experiences to walk participants through how to present information, facilitate data discussions, and support teams in …
Starting Evaluation with Team-Based Inquiry

By American Alliance of Museums

View a recording of "Starting Evaluation with Team-Based Inquiry," a webinar presented by the Committee on Audience Research and Evaluation on March 11, 2020. Presenters from the Minnesota Historical Society and Como Park Zoo and …
CARE-apy: How to Evaluate Without a Staff Evaluator

By American Alliance of Museums

View a recording of "CARE-apy: How to Evaluate Without a Staff Evaluator," a webinar presented by the Committee on Audience Research and Evaluation on April 30, 2020. Emily Craig and Michelle Mileham are two museum professionals who …
Road to Results: Know Your Audience

By American Alliance of Museums

Delivered March 11, 2015, this webinar explores four of the nine practices for audience building detailed in The Wallace Foundation report, Road to Results: Effective Practices for Building Arts Audiences (Recognizing When Change Is …
Increase the Impact: Ensuring Evaluation is Institution-Wide

By American Alliance of Museums

This recorded webinar explores how to successfully foster an institutional culture where evaluation efforts and outcomes are utilized and embraced across departments and all levels of the organization to reach common goals. Speakers from …