The Great Pivot: Transitioning from In‐Person to Virtual Fundraising Events at your Museum

This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. Museum development professionals are canceling in‐person fundraising events as impacts of COVID‐19 continue to have deep ripple effects across the globe. …

Considering AR or VR? Learn What We Learned from Our Projects and Visitors!

Embarking on an augmented or virtual reality project can be daunting. Learn what to watch out for, account for, and steer toward so you can avoid (or at least prepare for) problems that may arise when producing visitor‐ and staff‐friendly …

“Activating Smithsonian Open Access” Proposes New Models for Interacting with Museum Collections

In February 2021, Cooper Hewitt’s Interaction Lab launched an open call for proposals for inspiring digital interactions with Smithsonian Open Access collections for people all over the globe. Made possible by Verizon 5G Labs, Activating …

Finding Wonder in a Virtual World

Envision a group of schoolchildren standing before you, giddy with anticipation and excitement. In front of them are two elongated rectangular wooden doors, which, once opened, will transport them to another time. The doors swing open and …

Twenty-seven organizations have gained accolades in the 22nd annual Media & Technology MUSE Awards

For Immediate Release Arlington, VA —Twenty-seven organizations have gained accolades in the 22nd annual Media & Technology MUSE Awards, presented by the Media & Technology Professional Network of the American Alliance of Museums …

Adapting to a Hybrid Reality: Accelerating a Digital Methodology and Mindset at Your Institution

Physical closures and capacity reductions due to COVID-19 forced museums and galleries to find new ways to showcase content and programming to a greater audience, accelerating the shift towards digital. While articles abound about the …

Pivoting to Virtual Field Trips and Education Programs: Advice from The Dallas Holocaust and Human Rights Museum

At The Dallas Holocaust and Human Rights Museum, our mission is to teach history in order to impact behaviors today. With students in particular, we want them to encounter the history of the Holocaust and human rights while also …

Inviting Engagement: Front-of-House Workers Become Online Content Creators

After announcing our free admission initiative in January 2020, MOCA’s lobby was a bustling hive of activity. Visitor engagement staff welcomed attendees by scanning their tickets and orienting them to exhibitions, rules, and amenities. …

Thriving as a Virtual Museum: The National Museum of American Jewish History’s Playbook

Like many museums, the National Museum of American Jewish History (NMAJH)’s doors have remained closed to the public since March 2020. Our physical doors, that is. Our museum is very much open through virtual offerings—and we’re happy to …

How to Procure Digital Services with Accessibility in Mind

As you commission a website, mobile app, experiential multimedia piece, or other digital interactive, it is critical to incorporate accessibility and inclusive design considerations throughout the process. Weaving inclusion-based goals …

Latest Stories from AAM

August Advocacy Alert: Take Action to Support IMLS, NEA, and NEH, and other updates

Advocacy Alert – August 8, 2025 In this Alliance Advocacy Alert: Take Action: Tell …

Now Available: On-Demand Sessions from AAM 2025

Category: Alliance Blog
Couldn’t make it to Los Angeles this spring for the AAM Annual Meeting & …

Year-round Advocacy

Category: On-Demand Programs
Effective advocacy is not a “one and done” activity.  It is a continuous process, …

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