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Inviting Engagement: Front-of-House Workers Become Online Content Creators

After announcing our free admission initiative in January 2020, MOCA’s lobby was a bustling hive of activity. Visitor engagement staff welcomed attendees by scanning their tickets and …

Empathy Interventions: Mia Experiments with Cultivating Empathy in Museum Visitors

Can the visual arts foster empathy and understanding? From our experiences as art museum educators, we believe they can, but there is little empirical research to support this theory. So, …

Using Local Data to More Fully Understand the Visitor Experience During COVID

At Thanksgiving Point Institute—a farm, garden, and museum complex in Lehi, Utah—we’ve been wondering how visitor agendas are changing during the current health crisis. Understanding …

How the National Air and Space Museum Took Volunteering Virtual

A mother and her spaceship-loving children, ages five and seven, arrive at the Steven F. Udvar Hazy Center using their timed tickets. As they enter the museum, unsure where to turn first, a …

“Access for All” Begins with Community Listening at the Cincinnati Zoo & Botanical Garden

Cassandra Clement was always on the lookout. A self-described “stalker” of quiet places to sit at the Cincinnati Zoo & Botanical Garden (CZBG), she always took note of benches tucked …

Museums Have a Docent Problem: Inside the struggle to train a mostly white, unpaid tour guide corps to talk about race.

Palace Shaw was standing in one of the galleries in Boston's Institute of Contemporary Art when she heard something that rattled her. It was the summer of 2017, and the show on display …

“Pay As You Stay” – an alternative pricing model for museums?

This year’s TrendsWatch cites buy-ahead pricing as one tool for enhancing revenue and managing attendance. In today’s guest post, Managing Director Tom Schoessler tells us how the Weserburg …

6 Data-Tested Approaches to Building New Audiences

It’s safe to say that most museums would like new visitors. Visitors actualize museums’ missions, give them vibrancy as places of insight and connection, and contribute to their financial …

Leveraging Smartphone Technology to Protect Museum Visitors

Everyone is eager for a return to normal, which includes access to museums and other cultural venues. While countless people likely have been inspired and sustained by virtual museum tours …

Towards Frictionless Augmented Reality

Author’s Note: Several months ago, putting on an Augmented Reality (AR) headset was an uncomfortable nuisance for museum visitors. Now, it’s a potential health risk. The COVID-19 pandemic …

Security and Operational Priorities for Reopening Cultural Institutions

Support Free COVID-19 Resources for the Field: The current crisis is taking a distressing financial toll on cultural organizations, and AAM is no different. In these challenging times, we …

What Will Become of Interactive Art When Museums Reopen?

Support Free COVID-19 Resources for the Field The current crisis is taking a distressing financial toll on cultural organizations, and AAM is no different. The Alliance Blog is supported by …
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Latest Stories from AAM

Twenty-seven organizations have gained accolades in the 22nd annual Media & Technology MUSE Awards

For Immediate Release Arlington, VA —Twenty-seven organizations have gained accolades in the 22nd annual Media & Technology MUSE Awards, presented by the Media & Technology …

Rethinking Our Human Resources Practices to Build a More Equitable Museum

Category: Human Resources
Less than three weeks after COVID forced museums around the globe to close their doors last year, an article by Arundhati Roy in The Financial Times titled “The Pandemic is a Portal” …

Infrastructure, Good OMS News, and Prepare for Invite Congress

Category: Advocacy Alert
Advocacy Alert – July 21, 2021 In this Alliance Advocacy Alert: Act Now: Urge Legislators to Include Museums in Infrastructure Legislation Share Good News: House Appropriations …

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