We Call this Place Home: Art, Place-Keeping and #blacklivesmatter
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Association of Art Museum Curators
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Visitor Experience
Inside The Smithsonian National Air And Space Museum’s Virtual Docent Program
Since July 2020, the Steven F. Udvar-Hazy Center, an adjunct of the Smithsonian National Air and Space Museum (NASM), has dispatched virtual docents to guide and interact with visitors …
Crafting the Museum Experience: How Mingei International Museum Centered Mission and Visitor Experience in a Major Renovation
In September 2021, Mingei International Museum will reopen after a three-year, fifty-five-million-dollar renovation. This ambitious and unique capital project, completed in partnership with …
Inviting Engagement: Front-of-House Workers Become Online Content Creators
After announcing our free admission initiative in January 2020, MOCA’s lobby was a bustling hive of activity. Visitor engagement staff welcomed attendees by scanning their tickets and …
Empathy Interventions: Mia Experiments with Cultivating Empathy in Museum Visitors
Can the visual arts foster empathy and understanding? From our experiences as art museum educators, we believe they can, but there is little empirical research to support this theory. So, …
Using Local Data to More Fully Understand the Visitor Experience During COVID
At Thanksgiving Point Institute—a farm, garden, and museum complex in Lehi, Utah—we’ve been wondering how visitor agendas are changing during the current health crisis. Understanding …
How the National Air and Space Museum Took Volunteering Virtual
A mother and her spaceship-loving children, ages five and seven, arrive at the Steven F. Udvar Hazy Center using their timed tickets. As they enter the museum, unsure where to turn first, a …
“Access for All” Begins with Community Listening at the Cincinnati Zoo & Botanical Garden
Cassandra Clement was always on the lookout. A self-described “stalker” of quiet places to sit at the Cincinnati Zoo & Botanical Garden (CZBG), she always took note of benches tucked …
Museums Have a Docent Problem: Inside the struggle to train a mostly white, unpaid tour guide corps to talk about race.
Palace Shaw was standing in one of the galleries in Boston's Institute of Contemporary Art when she heard something that rattled her. It was the summer of 2017, and the show on display …
“Pay As You Stay” – an alternative pricing model for museums?
This year’s TrendsWatch cites buy-ahead pricing as one tool for enhancing revenue and managing attendance. In today’s guest post, Managing Director Tom Schoessler tells us how the Weserburg …
6 Data-Tested Approaches to Building New Audiences
It’s safe to say that most museums would like new visitors. Visitors actualize museums’ missions, give them vibrancy as places of insight and connection, and contribute to their financial …
Leveraging Smartphone Technology to Protect Museum Visitors
Everyone is eager for a return to normal, which includes access to museums and other cultural venues. While countless people likely have been inspired and sustained by virtual museum tours …
Towards Frictionless Augmented Reality
Author’s Note: Several months ago, putting on an Augmented Reality (AR) headset was an uncomfortable nuisance for museum visitors. Now, it’s a potential health risk. The COVID-19 pandemic …
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Latest Stories from AAM
CARE-apy: Psychological Science and the Visitor Experience
When visitors leave a museum, in what ways are they different than when they walked in? What intellectual connections did visitors make with the ideas and artifacts with which they …
Changing Expectations, Changing Experiences: Cultural Audiences in the Post‐pandemic World
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On-Demand Programs: Engaging Audiences
This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. Audience attitudes towards culture—including basic assumptions about what constitutes a cultural …
60 Ideas in 60 Minutes: Be the Change You Wish to See
This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. Museum professionals must understand fundraising to create and sustain value for their communities. Using …