An enduring challenge for nearly every history organization or site is engaging younger generations. As debates about history and democracy gain intensity, serving these audiences—which signify the future visitors, donors, history practitioners, voters, policymakers, and civic leaders of our society—becomes even more crucial. Meanwhile,  younger generations are hungry for information about “how we got here” to shape their understanding of the past and participation in the present. Luckily, there’s an organization dedicated to strengthening ties between youth and history organizations: Made By Us. Attendees to this webinar will hear directly from Made By Us leadership about research and insights that can help history organizations more effectively appeal to and serve youth audiences.

The statements and opinions expressed by panelists, hosts, attendees, or other participants of this event are their own and do not necessarily reflect the opinions of, nor are endorsed by, the American Alliance of Museums.