It’s hard to know whether our museum’s virtual resources are working as intended. Online user-testing can provide valuable data to help you improve your products and better understand their impact. Hear from Sarah May and Katie Todd who evaluated a web-based version of an exhibit originally designed for the brick-and-mortar Museum of Science, Boston. The webinar will highlight how researchers adapted in-person data collection approaches to evaluate this virtual exhibit in an online context. Learn how this team recruited visitors, conducted online observations using a think-aloud approach, tested exhibit architecture through directed tasks, collected online survey and interview data – and how these efforts might inform both online and physical exhibit improvement.

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The statements and opinions expressed by panelists, hosts, attendees, or other participants of this event are their own and do not necessarily reflect the opinions of, nor are endorsed by, the American Alliance of Museums.